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Apple TV service “ready and it rocks”

Apple’s long-rumoured cable-killing TV service may arrive sooner than expected, with reports on Tuesday claiming the firm is making progress with the major US broadcast networks.

According to New York Post sources, talks with ABC, CBS, NBC and Fox are moving forward swiftly. This would allow the Apple TV set-top box to show live feeds from around the country.

The reports claim CEO Tim Cook had called on the networks to round up their local affiliate stations, allowing Apple to negotiate with networks one on one, rather than chasing individual stations around the country.

The networks are close to having the right to negotiate with Apple on behalf of their affiliates,” the report said.

As for Apple’s own work on the front-end, one of the report’s sources said: “The platform is ready and it rocks.”

Related: Opinion: What Apple needs to do to make its TV service a success

Recent speculation has suggested that Apple plans to offer the package of channels for $30-$40 a month. Dish Network currently offers its Sling TV over-the-top streaming package for $20 a month, while prices for Sony’s experimental PlayStation Vue service start at $50 a month.

Only yesterday, Comcast announced its intention to offer its broadband customers a cord-cutting option through Comcast Stream. That proposition will cost $15 a month and offer local channels plus access to HBO as well.

The revolution is seemingly taking hold.

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