We described it as inevitable back in February and while no official announcement has been forthcoming it hasn’t stopped the first feature length movie appearing this week on the US version of iTunes.
‘High School Musical’, a made for TV Disney movie, is the somewhat questionable choice to lead users into a new era. Directed by Kenny Ortega and written by Peter Barsocchini is tells the (presumably) heart warming tale of Troy and Gabriella, two teenagers from different worlds, who meet at a karaoke contest and discover their mutual love for music.
1,834 IMDB rated it a highly respectable overall score of 7.5 but this is the same bunch who claim Braveheart is the 94th best movie ever made. Still, at just $1.99 – the same price as an episode of Lost (what happened to all the dinosaurs?) and Desperate Housewives (it made me want to be a gardener) – there isn’t much of a financial penalty to check it out.
Presumably, the 487MB download is aimed at kids which makes me question who buys their children video iPods and consequently wants them to develop spinal injuries and eye strain watching films on a 2.5in screen, but who am I to question Apple’s wisdom?
If successful, there will a follow up made for adults called ‘Fear and Loathing After A High School Musical’ where Gabriella leaves Troy for a successful mime artist called Tustin Jimberlake causing him to embark upon a wild drug-fuelled trip to Las Vegas with his sociopathic lawyer, Dr Gonzo.
(I maybe made that last paragraph up)
Thanks to eagle eyed reader William for pointing out that iTunes has now updated its High School Musical listing with a new $9.99 price. This kinda sucks but at the same time it does suggest we are seeing the first official pricing for feature length movie downloads. Watch this space...