While most AV brands declare themselves satisfied with the take up of new 3D technology in the home, it certainly hasn’t been a runaway success on the same scale that, say, high definition was. Part of the reason for this is that punters just don’t seem to have been convinced that they really need 3D in their lives.
But also an issue is the simple fact that there still haven’t been many films released that use the new 3D format. Perhaps the single biggest problem 3D supporters face right now, though, is the inconsistency of the 3D film experience. For as we discovered in the course of sitting through 10 of the biggest 3D Blu-ray releases currently available for this feature, the differences in quality you get between different releases can be really quite profound...Of the 3D Blu-ray releases compiled here, it’s unfortunately fair to say that only half actually make effective use of 3D and so justify a purchase over their (cheaper) 2D versions.
Which is pretty bad news, really, when you consider how few ‘A-List’ 3D titles there are available on Blu-ray in the first place. The iffy quality of some of the 3D titles out there right now is also potentially disastrous to the AV industry’s hopes of winning the public to its 3D cause. After all, it’s pretty easy to imagine a scenario where somebody who has a poor first experience of 3D simply never bothers with it again. All in all, the only conclusion that can be reached on the 3D Blu-ray evidence so far is that Hollywood must try harder. Fast.