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Best Samsung TV: From budget 4K sets to 8K QLEDs

Flying in the face of OLED for the majority of the last ten years hasn’t stopped Samsung from making some fabulous tellies, and in 2023, you’ve got lots of choice.

Ranging from smaller 43-inch 4K options to a 75-inch 8K TVs, Samsung is a big believer in making TVs for everyone but you still need to know which one suits your needs best. This is where our team of product experts can point you in the right direction as they’ve tested a wide range of Samsung’s TVs and from those reviews comes this list.

With these recommendations, we’ve focused on areas such as picture quality compared to similar price rivals or previous models, how good its built-in speakers sounds, the quality of its build construction, and how easy its interface is to navigate.

To get the best and most accurate results, our team has used each TV extensively over several days to gauge their performance, as well as appraise their respective feature sets.

If a TV from this South Korean brand doesn’t tickle your fancy, be sure to check our lists of the best LG TVs, as well as the best Panasonic TVs and selection of the best TVs in general.

How we test

Learn more about how we test televisions

Every TV we review is put through the same set of tests to gauge its picture performance, usability, and smart features.

Tests are carried out over several days and are done by eye but supported with technical measurements. Testing by eye involves an expert watching a wide range of material to understand and determine a TV’s performance in fields such as brightness, contrast, motion processing, colour handling and screen uniformity.

We’ll consider the design of the TV in terms of build quality, study the spec sheets and see if the TV’s connections are up to spec, as well as playing video and audio content to ensure that the set handles playback as it claims. We also take note whether a product’s compatible formats and features are in line with industry trends or not to gauge whether it’s relevant for you.

Comparison to other related and similarly priced products is also important, to see if it’s missing any vital features and whether it impresses as a whole. After all this, we’ll come to a judgement on how the TV performs as a whole.

If you want to learn more, please visit our detailed page about how we test televisions.

Samsung QE75QN900A

Best Samsung TV
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  • Sensational HDR picture quality
  • Excellent gaming features and performance
  • Spectacular design


  • Hard on the bank balance
  • Native 8K content remains elusive
  • Aggressive dimming of very small bright objects

The Samsung QE75QN900A is a top-tier telly for those who want the best performance you can currently get from a LCD screen.

Its support for 8K helps make images look immensely clear and sharp, with native 8K content (where you can find it) having more depth and definition than what you’d find from watching 4K on a 4K TV. But there’s a benefit to watching 4K content on the QN900A, its powerful upscaling performance delivered a performance that made 4K content look better than it does on a 4K TV.

HDR picture quality is stellar with over 2000 local dimming zones helping to produce contrast and black levels that get close to the performance you find on an OLED, but is undone by instances of blooming (leakage of light around bright objects). There’s an immense amount of vibrancy and suitably rich colours thanks to a high peak brightness that we measured could hit 4000 nits to produce a wide range of colours that outperforms an OLED TV.

For the gamers looking to play in 8K, there’s the usual suspects in VRR, ALLM and HFR, and we measured input lag to clock in it at under 10ms, and with VRR running you can expect that figure to brought down even further.

Speakers have always been a weak area for flatscreen TVs but the QN900A’s Object Tracking Sound (OTS) system is one of the better, creating a wide soundstage that extends beyond the TV’s frame. Dialogue clarity was good but for an eve better experience, we’d suggest partnering this 8K TV with a soundbar.

Reviewer: John Archer
Full Review: 
Samsung QE75QN900A

Samsung QE65QN95B

Best Samsung 4K TV
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  • Spectacular picture quality
  • Comprehensive gaming features
  • Minimalistic Infinity design


  • New smart system isn’t helpful at all
  • No Dolby Vision support
  • Blooming issues from wide viewing angles

The Samsung QE65QN95B is the brand’s flagship 4K TV for 2023, and offers a good improvement over last year’s QN95A.

This majorly comes in the form of incremental improvements such as its new Shape Adaptive Light Control that we found minimised blooming and increased the panel’s ability to show HDR highlights without reducing brightness. The Mini LED panel carries over the same number of dimming zones, but Samsung has found improvements to push the brightness further, an 2900 nits it’s much brighter than the brightest OLED we’ve tested in the Panasonic JZ2000.

This meant the QN95B’s HDR pictures offered plenty of vibrancy, with contrast nearing OLED levels with truly inky and deep blacks. Colours are described brilliantly, wide-ranging, eye-catching and radiant thanks to the high brightness this Neo QLED TV can offer.

As a gaming television, the QN95B puts in a responsive performance, its input lag measured at 10.4ms, and with VRR enabled, this can be brought closer to zero. For a better picture quality and performance with PC titles, Samsung supports AMD FreeSync Premium although Nvidia G-Sync is not officially supported so if you play games that support Nvidia graphics cards, LG’s G2 is a more able option. Gamers will be pleased to know there’s support for 4K/120Hz across all HDMI ports, so you don’t have to pick and choose which devices go into which HDMI input.

We also found its speakers to be rather good, even if the audio isn’t quite as good as its picture. The inclusion of Dolby Atmos is welcome, providing a relatively expansive sound that extended beyond the confines of the TV’s frame. Our reviewer found vocal clarity to be clean, while there was also a good level of bass that didn’t overpower the TV’s sound.

With all the good the QN95B brings, its refreshed Tizen smart system is disappointing with too much advertising that we found made the UI counter intuitive to use.

Reviewer: John Archer
Full Review: Samsung QE65QN95B

Samsung QE55QN85A

Best affordable Samsung Mini LED TV
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  • Vivid, naturalistic 4K image quality
  • Slim and elegant
  • Predictably outstanding smart TV interface


  • No Dolby Vision
  • Very occasional motion-handling travails
  • Sound isn’t anything special

If it’s a more affordable Mini LED telly from Samsung instead of plumping for the QN95B, then you should check out the QE55QN85A.

This 2021 effort is part of Samsung’s Neo QLED Mini LED range, and we found it offered great peak brightness around 1500 nits, which went hand in hand with wide contrast and good black levels for an LCD panel. The black level performance doesn’t beat an OLED but the QN85A still puts in a good shift. Our reviewer also found colours to be portrayed with vibrancy and naturalism, with skin tones immensely convincing, while upscaling of sub-4K broadcast images saw the QN85A bring out some good detail and smooth edge definition for an impressive looking image.

There four HDMI inputs include HDMI 2.1 features such as eARC, for hooking up a soundbar if you want to listen to high quality Dolby Atmos and DTS soundtracks, and another HDMI 2.1 port that takes care of gaming with VRR and 4K/120Hz support. The 4K Neo Quantum processor that powers the QN85A can produce a punchy performance from HDR10, HDR10+ and HLG standards, but Samsung continues to shun Dolby Vision HDR, a decision we don’t agree with.

The 60W rated speakers on this TV aren’t the best, as we found it described audio in bland and flat terms. We suggest you invest in a dedicated soundbar that helps elevates the audio you hear to the level of the images you see on the screen.

Reviewer: Simon Lucas
Full Review: Samsung QE55QN85A

Samsung UE50AU9000

Best budget Samsung TV
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  • Impressive 4K picture quality
  • Great user interface
  • Elegantly slim chassis


  • No Dolby Vision HDR
  • Sounds weak and vague
  • Upscaling can be exposed on occasion

The UE50AU9000 won our best affordable TV in 2021, and for good reason. Its performance is much better than we’d expect for its price.

We found the design especially pleasing, with decent looks alongside a slim depth of 26mm that makes the AU9000 convenient for wall mounting. Assembly of the TV is easy with simple click-in plastic feet and there’s some welcome cable management to help keep the rear area tidy. You will need a wide area to stand it on given the legs are quite far apart.

This is also quite a capable gaming TV for its price, with VRR and ALLM support across the three HDMI inputs, with AMD FreeSync catering for PC gamers who want to use a 4K TV for their gaming sessions. Input lag was measured to be less than 10ms, ensuring a responsive performance whatever you’re playing with game mode on.

Picture quality here impressed, our reviewer found the AU9000 produced detailed and clean looking images alongside deep black tones and good contrast, with colours that looked convincingly natural. We found the backlight to be of decent quality for an affordable set, even if the peak brightness of 350 nits won’t set the world alight for HDR content. The upscaling performance is confident, even we found some minor issues with how it coped with 480p content, which is not unexpected with most TVs..

The audio is quite typical for an affordable set, for or general viewing, it’s going to be fine, but for any serious viewing, we’d advise you to invest in a soundbar.

Reviewer: Simon Lucas
Full Review: Samsung UE50AU9000

Samsung UE43AU7100

Best small Samsung TV
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  • Balanced, believable native 4K images
  • Effective smart TV interface
  • Good upscaling (up to a point)


  • Contrast suffers from lack of both brightness and blackness
  • No Dolby Vision HDR
  • Tedious sound

You don’t need loads of cash to get a good viewing experience, and Samsung’s UE43AU7100 makes a good case for small and affordable 4K TVs.

For its sub £400 asking price, we found its performance to be generally good. During testing it retrieved excellent levels of detail for its size, describing faces, textures to intricate patterns in a fine and persuasive manner. Colour reproduction is solid, wide-ranging in tone and convincing natural in their look. Black levels aren’t particularly good, not helped by the lack of overall brightness, the Samsung’s level of detail offers impressive insight into an image but it lacks the ability to truly define black as actual black.

Gaming performance here is ok for a budget TV, although this model lacks VRR support that the Xbox Series consoles and the PS5 can take advantage of. If you are into the gaming, the game mode optimises the UE43AU7100’s performance to reduce input lag for the snappiest experience it can provide.

The design unassuming with its modern and utilitarian looks allowing it to fade into the background, and its small size should help if you don’t have much space for a big TV. We also found it to be rather easy to set up, with a simple series of on-screen prompts to follow for those who hate setting up TVs.

The only big issue here is the audio quality, which is no surprise for a TV of this size. We found the speakers suffice for general viewing, but often sound bland and uninvolving. You’d be better off nabbing an affordable soundbar to go with Samsung’s wallet-friendly screen.

Reviewer: Simon Lucas
Full Review: Samsung UE43AU7100

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Does Samsung support Dolby Vision on its TVs?

No, Samsung does not support Dolby Vision HDR, instead preferring to support HDR10, HDR10+ and HLG formats.

Can I get Freeview Play on Samsung TVs?

There’s no support for Freeview Play on Samsung TVs, though all the UK catch-up and on-demand apps are available individually. Samsung offers its TV Plus channels as an alternative to Freeview Play.

Does Samsung support NVidia G-Sync VRR?

Officially, Samsung TVs are not certified for G-Sync gaming. Unofficially, you can play G-Sync compatible games but they will not have been optimised for Samsung’s TVs.

Trusted Reviews test data

Input lag (ms)
Peak brightness (nits) 5%
Peak brightness (nits) 10%

Comparison specs

Screen Size
Size (Dimensions)
Size (Dimensions without stand)
Operating System
Release Date
First Reviewed Date
Model Number
Model Variants
Types of HDR
Refresh Rate TVs
HDMI (2.1)
Audio (Power output)
Display Technology

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