Apple takes UK customers to the cleaners with new iPhone pricing

Apple has raised the prices of the new iPhone 11  range for UK customers. UK customers have suffered disproportionately high prices for some time but now the pound amount has finally risen about the dollar figure.

The iPhone 11 will start at £729 in the UK but only cost $699 in the US. While the iPhone 11 Pro will be £1049/$999 and the iPhone 11 Pro Max will cost £1149/£1099.

Apple products aren’t known for being cheap and the company often promotes its brand as a premium line. Unfortunately for UK customers, the already high prices continue to get higher and higher. The proposition becomes even less inviting when you look across to the United States and see customers there getting phones for over £100 less.

Related: iPhone 11 vs iPhone XR

Many have been quick to point out that the difference isn’t as large as it seems. US customers pay VAT after the fact — so, it is true the gap is smaller than you may initially think but it is there. However, it is also notable that the issue is now getting worse.

Before the iPhone 11 range, the iPhone 8 to the iPhone XS pricing saw matching figures in the UK and the UK. The iPhone XS went on sale for £1099/$1099.

If you look at the prices of Apple’s new phones, the new iPhone 11 US price of $699 equals ~£567 in a direct comparison when using the current $1.22 value of the pound. However, the phone costs almost £150 more than this in the UK. The price of the iPhone 11 Pro ($999) is ~£810 but costs around £200 more.

Related: iPhone 11 vs Samsung Galaxy S10

The pricing already looked less than fair for UK customers ahead of the iPhone 11 launch. However, the most recent rise can’t solely be blamed on Apple – and there’s a simple reason why. The value of the pound has dropped significantly over the last couple of years for some reason. You can take a look at the conversion graph below to see just how the trajectory of the pound has been on a downward trend against the dollar in the last 12 months:

Image Credit: MacroTrends

The rising prices didn’t just hit iPhone fans either. Apple initiated the rise on almost all of its new devices. The iPad 7 price was increased compared to last year – making the pound figure higher than the dollar amount.

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