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Sony open to ‘alternative options’ for smartphone business, says CEO


Sony Xperia Z3+ 45

It’s been a tough few years for Sony’s mobile division, and the rocky financials aren’t going unnoticed.

It seems that Sony may be willing to shutter its smartphone division if things don’t pick up fiscally.

The company’s CEO, Kazuo Hirai, has hinted that a tipping point may soon be reached, as reported by Reuters.

We will continue with the business as long as we are on track with the scenario of breaking even next year onwards,” explains Hirai. “Otherwise, we haven’t eliminated the consideration of alternative options.”

Earlier this week, Sony announced a restructuring plan that will see its lucrative image sensor business spinning off on its own.

The new stand-alone image sensor company’s operations are pegged to begin on April 1 next year.

Related: Best Android Smartphones 2015

Sony recently unveiled three new smartphones – the Sony Xperia Z5, the Xperia Z5 Compact, and the Xperia Z5 Premium.

That’s after releasing the Xperia Z4, the Xperia Z4v, and the Xperia Z3+ all this year.

And let’s not forget the Xperia Z3 and Xperia Z3 Compact, which launched very late in 2014.

These are all high-end flagship smartphones, not mid-rangers or budget devices. As such, it’s not hard to see why some blame Sony’s struggles on its prolific release cycle.

If you were CEO of Sony, what would you do differently? Let us know in the comments.

Check out our smartphone buyer’s video guide below:

Faisal Shaharyar

October 7, 2015, 6:10 pm

first they need to restructure their pricing on the market.. of what they are targetting in the market.

look at their M series its price is midrange but the performance is below par and where did Xperia SP is now it was a really good mid range device when it was launched they need to bring that back.

They should not release flagships every 6 months down line there should be a gap 16 months for each flagship. making each flagship mature with several updates.

since their AOSP is not very heavy like touchwiz skin or MIUI skin they need to get their updates out within 3-4 months of the release of original code, the sooner the better. this is why Nexus line and Motorola line is succeeding in the market.


October 10, 2015, 2:18 pm

It would be a real shame. I have enjoyed Sony's ability to slam it right up Apple's Khyber in pretty much every way, but I concede the impact of the whole exercise is somewhat diminished if not a lot of consumers take notice. Hang in there Sony!

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