As we predicted at the beginning of this review, the GO x50 LIVE series isn't going to change the world of sat-navs in the same way as its predecessor. So if you've already invested in a GO x40 LIVE, the new features shouldn't have you green with envy. If you're an infrequent traveller, the monthly subscription for LIVE means it remains an expensive option. However, TomTom has significantly reduced the unit price of the device itself, with the GO 950 LIVE being introduced for the same £299.99 as the GO 540 LIVE was a year ago. So if you do regularly drive long distances and are looking for a premium sat-nav to smooth your journeys, the TomTom GO x50 LIVE series should be top of your list.Read full review
This looks like a great bit of kit, but £7.99 a month? Really TomTom? Still???
They are so out of touch with the market and consumers' expectations of value it beggars belief. All of the Live content should come with a free lifetime subscription. TomTom unit's are already overpriced....
This is a classic example of a company with a great product that established itself as the market leader and then failed to innovate to stay there. Your business model needs to change TomTom - Wake up! Evolve or die.
Does you mobile phone company not charge you a monthly fee to use your mobile? Why should TomTom give you free mobile data every 3 minutes at their expense. Navigon charge a yearly fee for their inferior live traffic and so do TomTom. It's called business, covering your expenses and making a profit. People these days want everything for free!!!!!!!!
My monthly mobile phone service is indeed available at a fee, but the phone I am using was free!
£299, on TomTom's business model is steep.
The novelty of satnav systems has worn thin for some time now, and may I remind all, that updates on traffic cameras is only needed for those who are set to routinely flout the rules of the road; Switzerland has forbidden the use of such data in satnavs, for example.
As for traffic updates, they can only be as good and up to date as the humans reporting and logging data.
TomTom are obviously not aiming there business at you. They know how many people are prepared to pay the money. If you travel a lot it's a bargain.
The TomTom x40 and x50 units basically have mobile phone in them and probably cost as much to make as your phone. Would you rather get a free sat nav and get tied in to a 18/24 month contract and pay £35/month? I would rather pay £220-£299 and pay for the live service if I need it.
TomTom don't get humans to log their traffic data. As well as live camera feeds, location data is pulled anonymously from the Vodafone network off millions of mobile phone users. It wouldn't surprise me if TomTom are also paying to use the Vodafone network to transmit the data. I'm sure they don't get all this for free.
Yep, I certainly wouldn't expect the Live service to be free, but it's still a bit steep. If it were £4.99/m or less, I for one wouldn't have any issue stumping up, even as an occasional user. Besides, TomTom could always augment their subscription model to make it more reasonable for occasional users. 99p per day access, for example, would be ideal for those ocaasional important trips.
'may I remind all, that updates on traffic cameras is only needed for those who are set to routinely flout the rules of the road'
Not true. I find it amazing how you might think you're being a perfect, law-abiding driver, right up until the fine lands on your doormat. That experience changed my opinion on this rather quickly...
Extra precautions can never be a bad thing.
'As for traffic updates, they can only be as good and up to date as the humans reporting and logging data.'
Nope. TomTom's HD traffic systems are completely automated. They gather data by anonymously tracking drivers' mobile phones. It's sounds big-brother-ish, but it works.
I would want the live system to be free but I know that isn't going to happen however I do think it is a little steep, £5 a month seems far better and a day access feature for, I would put it at, 49p would seem perfect and place it at the impulse purchase price point for every person who owns it going on a day trip or weekend outing.
What nobody mentions are the constant problems with HD traffic, failing to update from the server correctly that dog all the live services, especially at peak times.
HD traffic is really the most compelling reason to shell out a large monthly fee for live services, if it doesn't work correctly it is a waste of time and money.
Add to this the fact that connecting any TomTom to the home software can brick the unit or cause hours of frustration and fruitless communication with TomTom's frankly appalling customer service.
Good luck those that take the plunge.
If the unit actually worked it really would be a world beater, but as it is, all the TomTom live range are badly flawed until they actually sort out these problems.
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