Trusted Reviews may earn an affiliate commission when you purchase through links on our site. Learn More

Sony: Camera-centric smartphone trend is about users’ desire for fame

Mobile device manufacturers are producing better smartphone cameras to fill consumers’ desires to be famous, Sony has suggested.
With the increased use of social networking sites and blogs, Sony has claimed smartphone manufacturers are having to introduce devices with more powerful camera specs to meet consumer wants and needs.
Speaking to TrustedReviews, Pierre Perron, President of Sony Mobile for North West Europe, said consumer trends show a need for smartphone cameras with more photographic grunt, especially to fulfil user obsession with content sharing.
“There is a very strong consumer trend that is the following one: for the past ten years we have wanted to share content, [especially] with the addition of Facebook and all those other social networks,” Perron said. “The next ten years is not just about sharing, it’s about being famous. So how do we help our consumers become famous? Through image quality and therefore more megapixels and bigger sensors.” 
In order to satify consumers, Sony is launching the Sony Xperia Z1 alongside two standalone Lens Cameras that attach to iOS and Android smartphones to offer extra photographic capabilities.
“The market is definitely pointing to a consumer that wants to have much better pictures using their smartphone, simply because their smartphone is with them 95 per cent of the time. But at the same time most of the consumers are not willing to make any concessions in the fact that it needs to be slim, it needs to be light, it needs to be resistant etc etc.”
The Sony Xperia Z1 has a 20.7-megapixel camera, but still retains a slim 8.5mm design akin to the Sony Xperia Z and Sony Xperia Z Ultra.
“That’s the reason why we believe that [launching a camera-centric smartphone and the duo of Lens Cameras] is probably the right answer. We are not asking the consumer to make any concessions.”
The Sony QX100 and QX10 Lens Cameras are available for £399 and £179 respectively and connect to a smartphone via NFC or Wi-Fi Direct. Controlled by an app, the pair of Lens Cameras are compatible with the majority of Android and iOS smartphones.
“If you want to combine the two worlds [of smartphones and photography] and you want to integrate that into one device, the result is often very deceptive. Either from a price point of view or from the form factor point of view.”
“That’s the reason why we’ve gone down this route, where we believe you can combine both of the two worlds without asking the consumer to make any concessions.”
Next, check out the top ten features of the Sony Xperia Z1.

Unlike other sites, we thoroughly review everything we recommend, using industry standard tests to evaluate products. We’ll always tell you what we find. We may get a commission if you buy via our price links. Tell us what you think – email the Editor