Loewe has announced a range of bespoke customisation options for its opulent Iconic TV.
Back in early November 2022, the luxury German manufacturer launched the Loewe Iconic, a high-end 4K OLED TV made from a unique premium recycled material called Syno-Stone.
Now, just over a year on, the company has unveiled two new stand colours to accompany the existing graphite grey finish: pure white and striking bronze.
In addition to these new stands, Loewe has announced three new Syno-Stone finishes: midnight marble, diamond dust, and ivory sand.
That’s not all, either. To complete the visual overhaul and add an extra does of customisation, Loewe a choice of three acoustic fabric colours to cover the Iconic’s integrated soundbar: graphite grey, black and bronze.
Finally, you can now specify new side inlays in a range of colours, materials and finishes. Loewe is providing a sample folder for these to its retail partners, so you can get a proper look and feel before slapping down your £6,999 (for the 55-inch model) or £7,999 (for the 64-incher).
It looks a lot like the kind of thing you’d find when shopping for a nice couch, or maybe some new flooring.
Beyond these aesthetic considerations, the Loewe Iconic is a seriously accomplished OLED TV, with full HDR and Dolby Vision support as well as Loewe’s special algorithms for a natural picture.
As mentioned, you also get an integrated 360 watt 3.1 sound bar with support for Dolby Atmos, DTS:X, Multiroom via Play-Fi, WDAL, and AVR adapters. You can pair two addition front and two rear speakers, as well as a subwoofer, wirelessly.
Loewe’s new personalisation colour options are available to apply to your new Iconic TV now at all authorised retailers.
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Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
