Trusted Reviews is supported by its audience. If you purchase through links on our site, we may earn a commission. Learn more.

The Apple Watch Ultra is at the price it always should have been

The Apple Watch arrived as Apple’s priciest wearable, but a year on that initial outlay has dropped quite considerably.

Amazon is currently selling the sporty watch for a mere £547, which works out at 22% – or £152 – cheaper than the £699 RRP.

This latest discount in price takes the Apple Watch Ultra to the lowest price we’ve seen it drop to on Amazon and it makes for a fantastic deal.

Apple Watch Ultra Now Only £547

Apple Watch Ultra Now Only £547

Amazon is currently selling the sporty watch for a mere £547 which works out at 22% less – or £152 – cheaper than the £699 RRP.

  • Amazon
  • Save 22%
  • £547
View Deal

What makes this deal even better is that Apple sells the Apple Watch Ultra 2 for £799 – however the changes over the first model are very much on the minimal side and for many we’d recommend you stick to the first model if you’re after a more wallet-friendly wearable.

The model on offer here is the 49mm version (the only one available) with a blue/grey trail loop in the S/M size. As with all the Apple Watch models, you can easily swap the band out for a different option if you wish and there are lots of Apple and third-party styles available if this included one isn’t for you.

Is the Apple Watch Ultra worth buying?

rating-star rating-star rating-star rating-star rating-star

The ultimate Apple Watch


  • Improved battery on previous Apple Watches
  • Surprisingly light design
  • Good sports tracking performance
  • Bigger, brighter Retina display


  • It’s not cheap
  • Design could be sleeker
  • Some outdoor features are a work in progress
  • New straps are a mixed bag

The Ultra is a slightly more sporty version of the Apple Watch, with more of an adventure focus than the standard models. It has a bigger display, much better battery life and handy extras like 100m water resistance and a dedicated Action Button for quickly jumping into workouts. There’s of course GPS, an ECG and blood oxygen sensors plus dedicated modes for hikers.

In our review of the watch we said “The Apple Watch Ultra is a great smartwatch that takes everything you get from the Series 8 and gives it a design and feature set update and greater battery life to make it a much better companion on hikes and long runs as well as for more extreme use in the watery depths”

If you want to find out more, make sure you take a look at our comprehensive Apple Watch Ultra review

Why trust our journalism?

Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.

Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.

author icon

Editorial independence

Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.

author icon

Professional conduct

We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.

Trusted Reviews Logo

Sign up to our newsletter

Get the best of Trusted Reviews delivered right to your inbox.

This is a test error message with some extra words