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Fitbit Force

Michael Sawh



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Fitbit Force
  • Fitbit Force
  • Fitbit Force
  • Fitbit Force
  • Fitbit Force
  • Fitbit Force
  • Fitbit Force


Key Features

  • OLED display; Altimeter; Caller ID; 3-axis accelerometer;
  • Manufacturer: Fitbit
  • Review Price: to be confirmed

What is the Fitbit Force?

The Fitbit Force is the wristband fitness tracker follow-up to the Fitbit Flex that makes notable improvements by adding a display, an altimeter to track elevation and additional new features that means it works more like a smart watch.

Already available in the US, the Force will be with us in the UK in March with a price tipped to be around the £99 mark making it cheaper than the Nike Fuelband SE. It keeps the same attractive design and with the already impressive third party app support should put it among the best fitness trackers to keep an eye out for in 2014.

SEE ALSO: Best Fitness Trackers

Fitbit Force 4

Fitbit Force: Design

Wider and thicker than the Flex, the Force is now only available in black and Slate, but does keep the same clasp as the Flex to keep it secure on the wrist. There's no pod enclosed in the rubbery strap as it's now replaced by a built-in OLED display that can be tapped to display information with a single button alongside it to also navigate between screens.

While the Flex is waterproof, the Force loses its ability to fend off water when you go for a swim and is disappointing to see that Fitbit has not retained this feature that most fitness trackers lack. To wear, it’s a similar experience and feels light and comfortable enough to wear day and night.

Fitbit Force 1

Fitbit Force – Features

Swapping the limited array of LED lights for a Fitbit One-style display means there’s less reliance on a smartphone to review your progress with the ability to view the time, see your step count, calories burned, flight of stairs climbed, distance travelled, sleep and ‘active minutes’ which is similar to the Sessions mode on the Nike Fuelband SE and separates more intensive activity from simply walking to the bus stop.

Fitbit has also added a stopwatch and Caller ID support for iOS 7-running iPhones so when you receive a call, the Force will vibrate and display the name of the caller. Using the same 3-axis accelerometer to track movement, a built-in vibration motor also means you can be alerted when alarms go off.

Data can still be synced in real-time via the Fitbit app over Bluetooth 4.0 with iPhone and select Android smartphones like the Samsung Galaxy S4 currently supported. Like previous Fitbits, there’s a USB dongle in the box to sync data to a Mac or PC.

The Force has an improved battery life giving it around 10-12 days and has to be charged from Fibit’s proprietary charging cradle so it's another charger you’ll need to keep a hold of as these things are usually very easy to misplace.

Fitbit Force 3

First impressions

The Fitbit Force makes necessary changes that ultimately let down the Fitbit Flex and we are glad that a better battery life and a display is included this time round. From a software perspective, Fitbit still offers the most comprehensive platform to review data and feeds in information from other apps and has a growing community of users.

The loss of its waterproof design is a disappointment and the screen feels too small to adequately replace wearing a watch. If it’s priced at just under £100 it will actually be around £20 more than the Flex and with more fitness trackers like the Garmin Vivofit, the Sony SmartBand and LG LifeBand Touch, Fitbit is going to have to work harder to stay out on top.

Prem Desai

January 14, 2014, 8:41 am

Fitbit have missed a trick here. They should have incorporated a watch. I'd be in the market for that. Don't want to wear a watch and this too.

Jessie Pavelka

January 14, 2014, 9:30 am

The Force does have a watch...

Prem Desai

January 15, 2014, 9:03 am

Sorry - I meant a 'proper' watch - one that is always displayed and you don't have to press anything and that isn't too tiny.

Sony have managed to do this with their SW2 where the time is always displayed with minimal battery use - shame it sucks at everything else!!

Still waiting for the perfect device ....!!!!


January 16, 2014, 10:11 am

Sounds like "First World Problems" to me.


January 19, 2014, 1:31 am

Why not just get a watch!


January 19, 2014, 1:40 am

Checkout the "Jaybird Reign" coming out this summer...
and get yourself a watch...

Prem Desai

January 19, 2014, 10:11 am

You are kidding me right? Because the fitbit itself is a life saving necessity??


January 19, 2014, 3:10 pm

In the age of cell phones, tablets, etc. You want another thing that displays time? I've got a suggestion for a "proper watch", it's called a watch. It's a fitness tracker, that happens to tell the time. It's advertised as a fitness tracker, not a watch.

Prem Desai

January 19, 2014, 5:59 pm

Not sure what you're getting so upset about.

I'm merely saying that if this is to be worn on the wrist, I'd like it to tell the time too. I do not wish to wear a watch and this. I do not wish to have to press a button to tell the time.

You may walk around with your phone and tablet strapped to your wrist to tell the time. I still use my watch to tell the time.


January 19, 2014, 7:07 pm

Upset? How can you tell exactly how I'm feeling? What I'm saying is that your pointing out that you would have a constant display to tell the time, rather than pushing a button. That would be considered a "First World Problem". I'm not upset, could not care less, it's funny.


January 19, 2014, 11:41 pm

For rest whose actually interested in a fitness tracker.. checkout the "Jaybird Reign" due to be released this summer. I was going to get the bitfit but Jaybird seems to be what Fitbit should be.. I dont want to spend $100+ and then another couple hundred in six months so I'm going to wait!


January 21, 2014, 11:37 am

$199 price point my turn some people off, I haven't seen much info on the mobile app and desktop interface. That for the most part will be the deciding point. It does look very futuristic, I must say.


February 7, 2014, 6:16 pm

Not waterproof? What was Fitbit thinking? Surely they understand that many swim to stay fit and would like to track that activity. What a failed omission for their flagship product.

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