Tesco has announced the sale of over 400,000 Tesco Hudl tablets since it launched at the end of September last year.
The UK supermarket giant took quite a gamble when launching its own brand tablet, but it seems that it has been more of a success than anyone anticipated.
More than 400,000 Tesco Hudl tablets were sold in the closing months of 2013 with especially high demand for the budget slate for Christmas.
Around 100,000 Hudls were sold in December alone, if the 300,000 figure Tesco released at the beginning of December is accurate.
Due to the overwhelming demand, several stores ran out of stock and people were actually flogging them on eBay for £180, considerably more than its £119 RRP.
“They are flying off the shelves so quickly it has run out of stock twice,” admitted Michael Cornish, Tesco’s Chief Digital Officer, at the start of December.
It comes with 16GB of internal storage, but also has a microSD card slot with support for memory cards up to 32GB.
Since launching the Hudl, Tesco has also revealed it is working on the next generation Tesco Hudl 2, which will be released later this year.
Tesco wasn’t the only high street chain to launch an own-brand tablet last year, with the Argos MyTablet and Aldi Lifetab among those released at the tail end of last year.
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