Smaller smartphone screens come out top in customer survey

The annual American Customer Satisfaction Index (ACSI) survey has taken place and it seems customers who opted for a comparatively small-sized screen on thier smartphone are the most pleased with their purchase.

Apple’s 4-inch iPhone SE took the top spot in the survey with a customer satisfaction score of 87 out of 100, topping the iPhone 7 and 7 Plus as well as all Samsung’s handsets.

The annual survey is one of the largest conducted, with results based on interviews with more than 36,000 randomly-selected consumers in the US.

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ACSI Managing Director David VanAmburg said: “Over the past few years, the general trend for smartphones has been toward larger screens.

“But apparently, consumers were craving a new iteration of a smaller, less expensive phone as the iPhone SE – Apple’s first update to a 4-inch phone since 2013 – comes in first in ACSI this year.”

Released in 2016, the iPhone SE offered Apple adherents an affordable way to get in on the iPhone action, with a compact handset that features an impressive camera and great performance driven by Apple’s top A9 chip.

And it seems the venture paid off for the company, at least in terms of customer response, with the SE beating Samsung’s S6 Edge+ which came joint second with the iPhone 7 Plus – both large smartphones.

However, as the survey was carried out between May 2016 and April 2017, the Samsung Galaxy S8 and S8+ and the LG G6 weren’t included.

Here’s the top 20 (via MacRumours):

asci survey

Let us know what you think of the findings in the comments.

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