Apple has set a new record for iPhone sales in a single quarter, shifting almost 75 million units in the three months leading up to Christmas.
Following the launch of the iPhone 6 and iPhone 6 Plus the Cupertino firm was able to shift an almost unfathomable 74.5 million units before the end of December. That breaks the previous year’s record of 51m units shipped.
The iPhone sales brought the company profits of $18 billion (around £11.8bn) from revenue of $76.4 billion (around £50.2bn) during its most important quarter of the year, beating Wall Street expectations.
It wasn’t all great news for Apple though as iPad sales once again slipped year on year. Despite the launch of the iPad Air 2 and new iPad mini, sales were down 18 per cent to 21.4m compared to last year’s high water mark.
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“We’d like to thank our customers for an incredible quarter, which saw demand for Apple products soar to an all-time high,” said Tim Cook, Apple’s CEO. “Our revenue grew 30 per cent over last year to $74.6 billion, and the execution by our teams to achieve these results was simply phenomenal.”
The quarterly performance puts Apple in great shape for the forthcoming months when it will finally release the Apple Watch and perhaps a new 12-inch MacBook Air with a Retina Display.
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Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
