HTC has continued its teaser campaign for the launch of its new flagship phone, the HTC One M10, with a new video.
The Taiwanese company has fallen on hard times of late, as better-funded rivals such as Samsung and Motorola have established firm footholds in key areas of the smartphone market.
HTC's big strength has always been its attention to detail. It was offering premium metal designs, high-quality speakers, and innovative (if not particularly great) camera tech years before its Android rivals.
It's this sense of obsessiveness that HTC is clearly attempting to harness with its latest M10 teaser video. The video doesn't show anything of the mystery device itself, but rather drives home the hard work HTC has put in to turning its flagship around.
Reports from China seem to confirm that the HTC One M10 will follow suit in 2016.
We're expecting the HTC One M10 to feature an all-new design, a Snapdragon 820 CPU, a front-mounted fingerprint sensor, and (hooray) a competitive 12-megapixel camera.
Are you confident that HTC can return to glory with the M10? Let us know in the comments below.