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Watch: HTC is obsessed about the M10

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One M10

HTC has continued its teaser campaign for the launch of its new flagship phone, the HTC One M10, with a new video.

The Taiwanese company has fallen on hard times of late, as better-funded rivals such as Samsung and Motorola have established firm footholds in key areas of the smartphone market.

HTC's big strength has always been its attention to detail. It was offering premium metal designs, high-quality speakers, and innovative (if not particularly great) camera tech years before its Android rivals.

It's this sense of obsessiveness that HTC is clearly attempting to harness with its latest M10 teaser video. The video doesn't show anything of the mystery device itself, but rather drives home the hard work HTC has put in to turning its flagship around.

We're expecting to see the HTC One M10 revealed some time this month, going by history. The HTC One M9 was announced on 1 March 2015, while the HTC One M8 was unveiled on 25 March the previous year.

Related: 7 things HTC must do to make the One M10 a success

Reports from China seem to confirm that the HTC One M10 will follow suit in 2016.

We're expecting the HTC One M10 to feature an all-new design, a Snapdragon 820 CPU, a front-mounted fingerprint sensor, and (hooray) a competitive 12-megapixel camera.

Are you confident that HTC can return to glory with the M10? Let us know in the comments below.

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