The latest iPhone 6 concept images, which have been crafted by designer Nikolay Lamm on behalf of MyVoucherCodes, shows off a device with a convexed display, one which would see the device take a step away from the current candy bar standard and offer and more ergonomic approach to smartphone styles.
As well as making the jump to a new wrap-around display hosting design, latest reports have suggested the iPhone 6 could see Apple introduce a wide range of alterations to next year’s smartphone offering. It is believed that the Cupertino based company will launch an iPhone 5S, largely similar to the current iPhone 5, later this year.
“Such a design may appear on the iPhone 6 or 7, or maybe never,” designer Lamm said. “It’s a cool design, but one which is unlikely to give Apple a sustainable competitive advantage.”
Suggesting that competition will remain between the industry’s key players, he added: “If Samsung sees that Apple’s curved iPhone is selling well, it can come out with a curved phone of its own. So, although this is a radical design change, Apple needs to look to new frontiers, new products, in order to be the “think different” Apple it was under Steve Jobs.”
With the new curved display reportedly set to see Apple drop its traditional, physical home button, further iPhone 6 differences are expected to see the device create “an illusion of depth perception” as well as scrap its current Retina offerings in favour of an AMOLED screen.
Whilst all in theory possibilities, we would recommend such iPhone 6 rumours are taken with a considerable pinch of salt, especially given Apple CEO Tim Cook’s open views on AMOLED displays.
“Some people use OLED displays, the colour saturation is awful,” Cook said in a recent interview. “The Retina display is twice as bright as an OLED display. I only bring these points up to say there are many attributes to the display, and what Apple does is sweat every detail. We care about all of them and we want the best display.”
Filed back in September 2011, the recently emerged Apple patent, one which offered the first indication of the company’s wrap-around display handset plans, suggested that the concept device would line up as an “electronic device with wrap around display.”
Offering further insight into the handset’s potential, the patent filing added: “This form factor lends itself to electronic devices that are aesthetically pleasing and easy to handle. The requirement for a planar display and associated circuitry inherently limits the amount of surface area to single surface.
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“A flexible display can be folded in such a way as to form a continuous loop such that images (still or video) can be presented in a wrap-around manner in which the images appear to be presented in a continuous loop.”