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Sony: ‘We have no plans to launch 2K phones’

While many smartphone manufacturers are jumping on the 2K display bandwagon, it doesn’t look like Sony will be amongst them any time soon.

Speaking to Focus Taiwan, Sony Mobile’s GM Jonathan Lin revealed the company isn’t planning on making the switch to 2K screens.

According to Lin, the company has held ‘a lot of internal discussions’ about a 2560 x 1440 pixel resolution display on handsets, but decided against it.

The GM explained that moving from a Full HD 1920 x 1080 display to 2K would require ‘significant improvements in display quality and digital image processing technology’.

“At the moment, making the move to 2K technology on 5-to 5.5-inch screens does not seem able to achieve market segmentation, so we have no plans to launch 2K phones,” Lin revealed, as quoted in the report.

He went on to confirm that Sony Mobile will only use 2K screens on its tablets, for instance the new Xperia Z4 Tablet.

Rival handset makers have already joined the fray however, including Samsung with the Galaxy S6 and LG with the LG G4.

Related: Best Android Smartphones 2015

This isn’t the first time Sony has revealed its scepticism towards 2K displays.

Back in September, the company told TrustedReviews that there are three major points of contention when it comes to the high-resolution panels.

“Firstly, if we think of this size of screen, even up to 8-inches, they are relatively small screens and it is very difficult for the human eye to discern the difference between 2K and Full HD,” Calum MacDougall, Sony’s Director of Xperia Marketing, told us.

He continued: “We have brought into the screen, as before, a Triluminous display for mobile which widens the colour gamut, X-Reality for mobile which is the equivalent of DSEEHX for TV – it up-rates your pictures – and this gives us a 600 candela screen, a really bright, vivid screen with IPS that works in direct sunlight without having to implement a 2K screen.”

“The final point goes back to battery consumption. We don’t believe the trade-off between having a 2K screen and battery consumption is the right trade-off for a consumer,” MacDougall added.

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