Sony recently announced a shift to a bolder and more streamlined tech strategy, and one of the first fruits of that approach could be an e-paper smartwatch.
According to Bloomberg, the Japanese company could be preparing to launch an innovative new smartwatch as soon as next year.
Apparently, both the watch face and wrist band will be made from an e-paper-like material that enables the whole thing to act as a display.
The key purpose of this approach will be style and innovation rather than any great degree of smartwatch functionality. As such, it won’t be a direct competitor to the Apple Watch or Android Wear devices like Sony’s own SmartWatch 3.
Sony CEO Kaz Hirai created a business creation division last year, and this watch will be one of the division’s first efforts.
Another product of the new division is the Seed Acceleration Program, which provides a process through which Sony employees can pitch new ideas. The first round yielded 187 applicants, from which 80 have passed to the next stage.
Away from such bold new ideas, Sony is shifting its focus away from under-performing areas of its business like TV and mobile and towards its stronger areas like gaming and image sensors. Given the strong performance of the PS4 and the prevalence of Sony’s image sensors in the wider smartphone industry, it seems like a good bet.