Apple’s US website has been playfully overrun by characters from Apple Arcade games. The promotion sees animated characters from a variety of games hopping across adverts for other Apple products in a variety of amusing ways.
The most famous characters to make an appearance are Sonic the Hedgehog and Pac-Man. The latter makes a particularly amusing cameo − scroll to the bottom of the page to see him chew up some terms and conditions.
For the uninitiated, Apple Arcade is a subscription service, giving users access to over 100 games on iOS devices in return for a monthly subscription fee. At the moment it costs £4.99/$4.99 a month and users can dip their toe into Apple Arcade with a one month free trial.
In typically modest fashion, Apple promise “games that redefine games”, which is a pretty bold claim for a set of 100 charming cartoon-y adventures. The current roster of games includes LEGO Brawls, LEGO Arthouse, Pac-Man Party Royale, Rayman Mini and more. For the full list click here.
All the games on Apple Arcade are created for the platform and don’t exist elsewhere, giving the games library its own unique and exclusive feel, (even if they don’t quite manage to “redefine games”). Currently, it looks to be a library well-suited to parents and children rather than more committed gamers.
An Apple Arcade account allows access for “up to six family members”, further showing that the offering is quite parent-and-child focused. There are no ads or in-app purchases though, which will doubtless be a relief to any parent who has had their child accidentally spend money on Minecraft or Fortnite.
Apple CEO Tim Cook has claimed that the gaming platform is off to a strong start. However, increased efforts to publicise Apple Arcade, via the site in this case and in physical stores elsewhere, suggest that Apple may have concerns about the amount of people who have initially signed up.
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Apple did not share sign-up numbers either.