Google is reportedly planning to devote more resources to virtual reality projects by forming a new division helmed by the leader of the Cardboard platform.
According to a report from Re/code, Clay Bavor, currently the head of Gmail and Google Drive as well as Cardboard, will be overseeing the new department.
The formation of the new division suggests Google has ambitions in the sector well beyond the entry-level headsets designed to give smartphone users easy access to virtual reality.
See also: Best Google Cardboard apps
Since its launch in 2014 Google has done deals with the New York Times and the makers of Star Wars in order to bring Cardboard users more VR footage.
The firm gave New York Times subscribers a headset last year, while Google offered users a free Star Wars-themed headset in December. The company has also boosted its YouTube for Android app in order to showcase 360 degree videos.
What the future holds, as Google plays catch up with the likes of Samsung, Oculus, Facebook, HTC, Sony and Microsoft, remains to be seen.
One thing seems for sure; Google is no longer happy to take a back seat to the aforementioned companies, while the VR revolution continues to gather momentum.
The report says Google has confirmed the changes in structure, but has not offered any additional details.
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Do you think that Google is to late to the VR game? Let us know in the comments below.
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
