Following the company’s takeover by Google, Motorola CEO Dennis Woodside has claimed that Motorola phones will benefit from the fastest access to new Android updates.
Despite the likes of Samsung and HTC being considerably larger providers of Android powered handsets, Motorola could be set to get preferential treatment, with the American manufacturer to rely on its new Google ownership to offer earlier Android OS updates than rivals.
Woodside revealed that he hopes early access to the latest Android updates will encourage consumers to return to Motorola-branded handsets following a number of years out in the dark.
“What do we want people to say about Motorola in 2-3 years?” Woodside questioned. “That we are constantly proving that software is key.”
He added: “We want them to say Motorola stands for quality and value. That I can’t get a better smartphone at that price-point and then in the higher price products it’s that I have more choice.”
An early sign of things to come, while the flagship, market leading Samsung Galaxy S4 and HTC One are still awaiting Android 4.4 KitKat updates, both the Motorola Moto G and Motorola Moto X have already been handed the latest Google OS.
Google confirmed the takeover of Motorola Mobility – the company’s mobile arm – back in 2011 for a fee of $12.5 billion.
Although the Motorola Moto X, the first post-takeover smartphone, launched in the US last August, the company is still struggling for serious market share.
Despite being set to prioritise Motorola handsets for early Android updates, Google has, as of yet, failed to hand the Nexus-branding to the company, with both the Google Nexus 4 and Google Nexus 5 smartphones manufactured in partnership with LG.
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Update: We have changed the headline of this article in relation to the quotes.