Lenovo: Price points not size make 7-inch tablets popular

Despite many manufacturers now heaping more focus on 7-inch and 8-inch tablets than their traditional 10-inch counterparts, Lenovo has suggested that it is price not size that makes 7-inch tablets so popular.

With the Chinese manufacturer having this week unveiled both a new 8-inch and 10.1-inch tablet, in the form of the Lenovo Yoga Tablet range, the company has insisted that low price points are far more vital to consumers than a single particular form factor.

“It is more price than anything else that make 7- and 8-inch tablets so popular,” Marc Godin, Lenovo’s Vice President and General Manager for UK and Ireland said speaking with TrustedReviews. He added: “10-inch tablets are still not too big to carry around so it is not this.”

With the market leading iPad mini widely believed to have eaten into sales of Apple’s full sized 9.7-inch flagship model since being introduced, Godin has suggested that although a reduced form factor is appealing to some, it is ultimately price which is the biggest deciding factor for many.

“Price points help make the difference,” he told us. “If you are on a budget but still want the experience then a smaller tablet maybe better. It is a matter of balancing the budget and screen size.”

Discussing the company’s latest tablet offerings, Godin stated: “It’s too early to say whether the 8-inch or 10-inch Yoga Tablet will be more popular. The retailers we have been working with in the UK are generally interested in both. There is no push to 90 per cent towards one form factor or the other.”

With both the 8-inch and 10.1-inch Lenovo Yoga Tablets running the same 1.2GHz quad-core processor, 1GB of RAM, Android 4.2.2 Jelly Bean OS and 5-megapixel camera, the models differ only in size and price.

While the 10.1-inch model costs just £249 for the 16GB Wi-Fi only edition, the identically specced 8-inch tablet is an even more reasonable £199.

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