Trusted Reviews is supported by its audience. If you purchase through links on our site, we may earn a commission. Learn more.

Lenovo: Price points not size make 7-inch tablets popular

Despite many manufacturers now heaping more focus on 7-inch and 8-inch tablets than their traditional 10-inch counterparts, Lenovo has suggested that it is price not size that makes 7-inch tablets so popular.

With the Chinese manufacturer having this week unveiled both a new 8-inch and 10.1-inch tablet, in the form of the Lenovo Yoga Tablet range, the company has insisted that low price points are far more vital to consumers than a single particular form factor.

“It is more price than anything else that make 7- and 8-inch tablets so popular,” Marc Godin, Lenovo’s Vice President and General Manager for UK and Ireland said speaking with TrustedReviews. He added: “10-inch tablets are still not too big to carry around so it is not this.”

With the market leading iPad mini widely believed to have eaten into sales of Apple’s full sized 9.7-inch flagship model since being introduced, Godin has suggested that although a reduced form factor is appealing to some, it is ultimately price which is the biggest deciding factor for many.

“Price points help make the difference,” he told us. “If you are on a budget but still want the experience then a smaller tablet maybe better. It is a matter of balancing the budget and screen size.”

Discussing the company’s latest tablet offerings, Godin stated: “It’s too early to say whether the 8-inch or 10-inch Yoga Tablet will be more popular. The retailers we have been working with in the UK are generally interested in both. There is no push to 90 per cent towards one form factor or the other.”

With both the 8-inch and 10.1-inch Lenovo Yoga Tablets running the same 1.2GHz quad-core processor, 1GB of RAM, Android 4.2.2 Jelly Bean OS and 5-megapixel camera, the models differ only in size and price.

While the 10.1-inch model costs just £249 for the 16GB Wi-Fi only edition, the identically specced 8-inch tablet is an even more reasonable £199.

Read More: iPad mini 2 review

Why trust our journalism?

Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.

Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.

author icon

Editorial independence

Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.

author icon

Professional conduct

We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.

Trusted Reviews Logo

Sign up to our newsletter

Get the best of Trusted Reviews delivered right to your inbox.

This is a test error message with some extra words