UK network provider EE has announced that it will be bringing its super-fast 4G mobile broadband network to a fleet of fifty black cabs in London and Birmingham.
Part of a three-month long trial, forty London taxis and ten cabs in Birmingham will be given the 4GEE makeover, complete with EE branded turquoise exterior. Once inside the taxi passengers can text from their mobile to receive a unique code offering access to the 4G network.
“The first motorised black cabs hit the streets in 1901, nearly 70 years before the first smartphone was available to customers, now we are bringing this icon of British transport into the 21st century with a 4G make-over,” said Director of Brand at EE, Spencer McHugh. “We hope this trial will demonstrate the benefits of a superior online experience as users can browse, download, catch up on emails, Tweet and check Facebook literally at the speed of light.”
Over 200,000 black cab journeys are made daily across London alone, with 40 per cent of smartphone users admitting they had been late for a meeting whilst stuck in traffic. 1 in 5 commuters believe having internet access in a cab would make the experience a lot less stressful, so with the 4GEE taxi trial, EE hopes to console some of the frustrated city commuters.
“We can’t make taxi journeys any faster but we can certainly speed up people’s smartphones!” added McHugh.
The 4GEE Taxi trial is not limited to EE customers and could give customers on other networks a chance to experience the speed of 4G prior to the Ofcom auction winners launching their own 4G networks later this year.
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