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Asus smartwatch teased for IFA launch

You should see an Asus smartwatch launch at IFA according to a new teaser.

Ahead of the annual IFA conference in Berlin, Asus has released a teaser image suggesting it will launch its first smartwatch at the event.

Proudly announcing that “something incredible is going to happen at IFA” on Google Plus, the image shown above clearly features an silhouette of a square-faced smartwatch.

If that wasn’t clear enough, the text inside the image reads: “Time has been transformed, and we have changed” – a quote by Lebanese artist, poet and writer Khalil Gibran.

It looks like you should expect the smartwatch to be officially unveiled on September 3 at a special Asus press conference at IFA.

This isn’t the first time we’ve heard of an Asus smartwatch. Back in January Asustek chairman Jonney Shih revealed the company is working on a smartwatch that would launch in 2014.

“We will put our entire design thought into it,” said Shih at the Asustek end of year party. “There are actually many challenges in this area, and I don’t think products that lack special features will be useful.”

“We’ll try to replace your watch by all means”, added Shih rather confidently.

Since then we’ve heard very little about the Asus smartwatch, apart from the fact Asus was named as one of Google’s Android Wear partners. This means whatever the design ends up being, it will run Android Wear like the Samsung Gear Live and LG G Watch.

There have been a few rumours that the Asus smartwatch will be priced more competitively than other Android Wear watches. In fact, Asus CEO Jerry Shen has claimed the company’s first smartwatch “looks better than competitors’ products but comes with a relatively low price tag.”

With the Motorola Moto 360 expected to be available for purchase around the same time as the Asus smartwatch launch, we’ll be intrigued to see what Asus has to offer.

Read more: Best fitness trackers 2014

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