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How to make Snapchat filters

If you’ve ever attended an event and spotted a custom Snapchat filter, you may have wondered if it’s possible to make your own for your next get-together.

The good news is you can and we’ve put together this guide to teach you how to do it.

Whether you’re prepping for a party, planning a wedding, visiting a location or just feel like creating a filter for fun, there are plenty of reasons you might want to design your own Snapchat filter.

Not only do custom filters encourage people to post about your event on social media, but the filter will remain on those photos long after the party is over. This means you’ll always have that personalised watermark to remember the day.

While community and location filters are free, it’s important to note that most custom Snapchat filters are priced by the hour with the option to keep them live for up to 30 days in total. There’s also an Annual Filter option that allows your filter to remain active for a whole year if you have the budget for it.

It’s also important to distinguish between Snapchat filters and Snapchat lenses. Unlike filters, which are static, lenses are AR-based images and experiences that interact with the world through your camera. If you want to make your own lens, you can do so using Snapchat’s Lens Studio software.

If you’d rather create a custom filter, keep reading to learn how to design your own on Snapchat… 

What you’ll need

  • A computer 
  • A Snapchat account 

The Short Version 

  1. Go to Snapchat’s Create Your Own filter page 
  2. Click Create Now next to Filters 
  3. Create and customise your filter 
  4. Once you’re done, click Next 
  5. Choose a date 
  6. Choose a location 
  7. Enter your payment details and hit Submit

How to make Snapchat filters

  1. Step

    Open Snapchat’s Create Your Own filter page

    You can find community filters, custom filters and lenses here. We’ll be making a custom filter. how to make a snapchat filter

  2. Step

    Click Create Now next to Filters

    You may be asked to log in to Snapchat between steps 2 and 3 if you haven’t already signed in. how to make a snapchat filter

  3. Step

    Click the drop-down menu

    This will show you the categories for Snapchat’s customisable templates. If you’d prefer to make your filter entirely from scratch, you can upload a file using the Upload button. how to make a snapchat filter

  4. Step

    Choose a category

    There are lots of templates in each category. how to make a snapchat filter

  5. Step

    Choose a template to get started

    Or begin with a blank template. how to make a snapchat filter

  6. Step

    Click Colour

    Then choose a colour to customise the filter. how to make a snapchat filter

  7. Step

    Click Text

    Here you can change the text, font, colour and shadow of any text on your filter. how to make a snapchat filter

  8. Step

    Click Elements

    At this stage you can add a Bitmoji or upload your own custom elements. how to make a snapchat filter

  9. Step

    Click Next when you’re done

    You can also choose Preview first to get a better idea of what your filter will look like on your photos. how to make a snapchat filter

  10. Step

    Choose a date and time and click Next

    The longer you set your filter for, the more it will cost. how to make a snapchat filter

  11. Step

    Set a fence around your filter

    Again, the bigger the fence, the more the filter will cost. We’ve set a large fence here, but a smaller one will be cheaper. how to make a snapchat filter

  12. Step

    Enter your payment details and click Submit

    Then just wait for your filter to be approved! how to make a snapchat filter


Do I need to pay for all filters?

No, you can create community filters, including geofilters and moment filters for free. However, everyone will be able to access these and you won’t be able to use Snapchat’s templates to create them.

What’s the difference between Snapchat filters and lenses?

Snapchat filters are frames and art that are overlayed on your Snaps, while lenses are Augmented Reality (AR) experiences you and your friends can interact with. If you want to create your own Snapchat lens, you can do so with Snap’s Lens Studio software.

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