Tim Cook says Apple Watch pre-orders are going ‘great’

Apple CEO Tim Cook has spoken out on the imminent introduction of the company’s first wearable, suggesting early Apple Watch pre-orders have been ‘great’.

The eagerly awaited Pebble Time and Moto 360 rival was made available for advance orders for the first time at 8.01am BST yesterday morning, April 10.

Speaking at his local Apple store in Palo Alto, California, Cook told CNBC that early reaction to the Apple Watch has been “extraordinary”.

He added: “Customers have been giving us great feedback and orders have been great, as well.”

Exact sales figures are currently unclear.

Despite the CEO’s positive outlook, many expectant consumers have been left disappointed by the apparent Apple Watch stock shortages.

Within minutes of the smartwatch being made available for order, many models were being listed for dispatch as late as July.

The watch was supposed to hit physical retail outlets on April 24.

Related: Apple Watch Buying Guide: Everything you need to know

With 38 Apple Watch configurations available to pick from, those keen to snap up the LG G Watch R challenger will have to splash a significant amount of cash.

Prices start at a lofty £299 for the 38mm Apple Watch Sport, rising to a frankly ridiculous £13,500 for the top-of-the-line Rose Gold Apple Watch Edition.

Did you manage to get your Apple Watch pre-order in or have you been left disappointed by lengthy shipping delays? Let us know via the comments section below.