LG Watch Urbane pricing revealed, now available for pre-order

The ritzy LG Watch Urbane is now available to pre-order in the UK, although we still don’t have a specific release date just yet.

MobileFun.co.uk has listed the device on its site, pricing the smartwatch up at £290, including VAT.

It doesn’t list a delivery date however, so we’ll have to hang on for official word from LG for now.

LG announced its style-conscious smartwatch earlier this week, with a full launch expected at Mobile World Congress at the beginning of March.

The South Korean tech giant describes the watch as the company’s first ‘all-metal luxury Android Wear device’, designed for a ‘sophisticated and cosmopolitan wearer’.

It boasts a similar spec sheet to the LG G Watch R, running on a 1.2GHz Snapdragon 400 processor, 4GB of storage, a 410mAh battery, and a raft of sensors and trackers.

That’s all dedicated to handling content displayed on the 1.3-inch circular P-OLED display, another rehash from the G Watch R.

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While the LG Watch Urbane isn’t a huge departure from its predecessor in terms of specs, it’s certainly targeted at a more style-conscious user.

The body is built from stainless steel, shipping in either a silver or gold finish. The strap is leather, but this can be replaced with any other standard 22mm band.

It’s unsurprising that LG is looking to scoop up some fashion-friendly werable market share, largely because the Apple Watch – with its gilded ‘Edition’ model in tow – launch is right around the corner.

We’ve contacted LG regarding pricing and release day, and we’ll update as soon as we know more.