Early Apple Watch sales estimates are out, and it appears the company’s debut wearable is already a hit with consumers.
According to figures collated by retail tracker Slice Intelligence, a massive 957,000 people placed orders for the upcoming smartwatch when pre-orders kicked off last Friday, April 10.
Making this number all the more impressive, the figures relate only to US customers, with the near 1 million early adopters placing an average of 1.3 orders each. This equates to about 1.24 million units sold.
Strong in their own right, these figures are made to look all the more impressive when compared with the Apple Watch’s biggest rivals.
Through the entirety of 2014, just 720,000 Android Wear devices were sold.
“Slice Intelligence estimates that 957,000 people in the U.S. pre-ordered an Apple Watch on Friday,” the report reads.
“According to ereceipt data from 9,080 online shoppers, each Apple Watch buyer ordered an average of 1.3 watches, spending $503.83 (£345.09) per watch. Those ordering an Apple Watch Sport spent $382.83 (£262.22) per watch and those ordering the Apple Watch spent $707.04 (£484.28).
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The instant sales success for Apple Watch has caused widespread stock constraints, with many models now not shipping until June.
According to the early sales data, 62 per cent of day one Apple Watch sales were for the entry-level Apple Watch Sport, with most early adopters plumping for the larger, 42mm design.