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DeNA expects to make $25m/month from Nintendo mobile sales

Sam Loveridge

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Nintendo mobile

DeNA expects to make over $25 million a month from Nintendo mobile games.

Japanese mobile game developer DeNA wants to see its partnership with Nintendo yield games that make over 3 billion yen ($25 million/£1.7 million) each month.

The alliance between Nintendo and DeNA to make mobile games related to Nintendo’s strong IP treasure troves was announced in early March.

It seems that DeNA has big ideas for Nintendo’s mobile identity, with DeNA’s Chief Executive Isao Moriyasu saying there would be multiple games during an interview with Reuters.

“We want to create games that will be played by hundreds of millions of people,” said Moriyasu. “We want to create multiple hit games rather than aiming to succeed with just one powerful IP element.”

“We haven’t talked to Nintendo about targets, but at DeNA, our best-selling game brought in 3 billion yen a month, and we want to surpass that.”

Here Moriyasu is talking about the DeNA title, Kaito Royale, which was made into a TV series in Japan.

Related: 5 things Nintendo needs to do for mobile success

Apparently the first Nintendo mobile game will arrive later this year, but neither DeNA nor Nintendo have hinted as to which IP will feature.

Any games made during the alliance will be available on phones and tablets as well as Nintendo’s own Wii U and 3DS family.

When the partnership was announced, DeNa specifically said that “only new original games optimised for smart devices will be created, rather than porting games created specifically for the Wii U home console or the Nintendo 3DS portable system.”

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