Apple has mocked the slow Android KitKat adoption rate ahead of the launch of its new iPad range.
Taking to the stage, Apple's Craig Federighi highlighted that iOS 8 adoption has already reached 48 per cent, with nearly half of its userbase on the latest OS.
Combined with iOS 7 users, 94 per cent of Apple customers are running an iOS released in the past year.
“The situation with other platforms is a little different,” added Federighi, a little tongue-in-cheek.
Then another pie chart appeared on the screen, highlighting the rather slow adoption of the latest Android 4.4 KitKat OS.
"The vast majority are running a system that is over two years old," said Federighi, drawing attention to the fact the majority of Android users are still on Jelly Bean, released back in 2012.
He then moved onto KitKat itself, saying that in the 313 days since release only 25 per cent of users have actually adopted the latest operating system.
That's mainly down to the fragmented Android market, of course, where manufacturers must make sure their own UIs or 'bloatware' are compatible with the latest iteration of Android.
iOS 8 is compatible with a range of iPhone and iPad devices and is free to download right now on those devices.