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A third of this year’s iPhone 6 customers defected from Android


Note 4 vs iPhone 6

New data reveals an exodus of sorts, showing how a chunk of Android users made the switch to iOS this year.

According to Kantar Worldpanel ComTech, roughly a third of 2015’s iPhone 6 and 6 Plus customers were ex-Android users.

“In the first quarter of 2015, the iPhone 6 and 6 Plus continued to attract consumers across Europe, including users who previously owned an Android smartphone,” explained Carolina Milanesi, chief of research at the firm.

“On average, across Europe’s big five countries during the first quarter, 32.4 per cent of Apple’s new customers switched from iOS to Android.”

This high defection rate led to Android’s European market share falling by 3.1 per cent to 68.4 per cent. Meanwhile, iOS saw its own share rise by 1.8 per cent.

Related: How to switch from Android to iPhone

It’s not all doom and gloom for Android, however. Kantar Worldpanel ComTech business unit director Dominic Sunnebo claims Google’s OS still has a strong foothold here in the UK.

“In Great Britain, while 25.6 per cent of new iOS buyers switched from Android during the quarter, Android’s leadership remains strong, thanks to the price options consumers have in both the contract and pre-pay market,” explained Sunnebo.

He continued: “Thirty-five per cent of consumers who bought an Android smartphone in 1Q15 said their decision was driven by receiving a good price on the phone. Another 29 per cent said that getting a good deal on the tariff/contract was a factor in their purchase.”

It’s no surprise that iOS has made some progress in Europe with its new flagship smartphones, however. Both the iPhone 6 and 6 Plus have sold in huge numbers thus far.

Recent figures revealed that Apple sold 61.2 million iPhones last quarter, which is on top of the 74.5 million units shipped in the previous quarter.


May 7, 2015, 12:22 pm

Forced to use an iphone for work. I almost threw it out the window when I realized what you have to do to download a simple new ringtone from the app store. At first I thought it was a joke. The iphone is supposed to be simple. Not. Terrible design. Hate it.


May 7, 2015, 1:52 pm

Not surprising. People were previously forced to choose between having iOS and having a big screen; now they're not.

Android will always be popular at the mainstream / lower end of the market, but the tight margins there won't appeal to Apple.


May 11, 2015, 8:46 am

Not really surprising figures. I think a lot of people are swayed by the simplicity and lack of fragmentation with iOS. There is also the misguided notion that iPhones are premium smartphones. When in fact their internal specifications are often lower than class leading Android smartphones. And to be honest owning an iPhone seems to be more of a hive mentality feeling. Safety in numbers and uniformity, closed off from outside influence. While owning an Android device brings up any number of variables that influence your experience. Is Google worried that Apple sells the single most successful flagship smartphone device. No, not really. Because Android owns the low and middle tiers, and a good chunk of the top tier. It's about overall market share and expanding the platform. It's about getting their mobile search engine into as many devices as possible and reaping the rewards from adds and services.

Robert Goff

May 11, 2015, 7:51 pm

So I have a Samsung Note 3 and I was swayed to get the 6 pro 64gig. My only real faults with the apple are battery life and the autocorrect is a piece of crap or, as IOS autocorrect would say " Auto erect is some peace of Swat" but, my biggest complaint is the candy glass they call a screen. I have dropped my Note 3 on several occasions and it does have a few bumps and nicks to show it but that is it. My Iphone fell out of my pocket at a meeting ( and I swear there is a gyro apple uses to make them all fall face first ). and it dropped the high of a chair and the Fing screen didn't just crack it looks like some Sea otter was trying to open a clam on in. Overall its not a bad phone but there glass sucks. Which is why you need apple care. Breakage is part of apples business model it seems.

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