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Ubisoft CEO tips Wii U to succeed ‘at the right price’

Ubisoft CEO Yves Guillemot has suggested that a further Wii U price cut is needed in order for the ailing Nintendo console to succeed.

Speaking at E3 2014 last week, the Ubisoft head offered hesitant backing to the struggling PS4 and Xbox One challenger, suggesting that the Wii U would succeed if offered at the ‘right price’.

“With Mario Kart, Wii U made one step and we expect with Smash Bros. it will also do more,” Guillemot told CVG in reference to a recent spike in Wii U sales.

He added: “If Nintendo put the right price on the machine then they will probably have a chance to do further.”

Although Ubisoft is one of the Wii U’s largest third party backers – EA long since gave up on Nintendo’s console – Guillemot revealed that future titles might not be remade for the Wii U unless console sales pick up.

“We are coming with Watch Dogs and Just Dance this year,” the Ubisoft head said of the company’s planned Wii U releases.

He added: “We also have another game on the shelves that we expect to come at some point when there will be more machines.

“We are also waiting for them to achieve more sales so that we can invest more. The problem we have with next-gen now here, is that we are seeing less games that are on next-gen and last-gen consoles.”

Giving something of an ultimatum to the Japanese console maker, Guillemot stated: “Nintendo has to perform this year, otherwise they will have less games.

“Justifying investing in the machine needs a larger install base.”

With the Wii U Premium bundle having originally launched with a £299 price tag, unofficial price cuts saw the console offered for just £179.99 through certain retailers.

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