What better way to market your new phone than with a chainsaw-wielding serial killer and generous servings of fake blood?
OnePlus has released a new video advertisement – or commercial, as our stateside friends call them – for the new OnePlus 5 smartphone, and it’s certainly memorable if nothing else.
The ad is all about the quality of the new dual-camera on the phone, with OnePlus suggesting that the phone is the best choice for any on-the-fly photography situation – including gory selfies.
Check it out:
In a statement about the ‘Lake Blood’ ad sent to Trusted Reviews, a OnePlus spokesperson said: “Smartphones will let you do just about anything to ‘up’ your photography game nowadays. With the new Portrait Mode on the OnePlus 5 you can create such beautiful bokeh-effect images, it might just be worth cosying up for a second longer with that dangerous beast for the amazing safari shot you’ve been after, right?”
It continued: “Our new Hollywood-style, tongue-in-cheek video production parodies that more elaborate way to get an exciting shot.”
The OnePlus 5 was unveiled on June 20, 2017 and is the company’s most powerful and expensive phone to date – it’ll set you back at least £449 in the UK, for reference. One of the key features of the phone is the dual-camera on the back, which is designed to improve performance in low-light conditions and offer better depth-of-field for portrait photography.
We gave the phone a very high 4.5/5 score in our full review, praising the great value for money on offer, as well as the fantastic software, excellent Dash Charge, and the impressive dual-camera system. Here’s our verdict:
“Even though at £449/$479 the OnePlus 5 is the most expensive entry in the series yet, it still is undeniably one of the biggest bargains in tech. Considering varieties of the iPhone 7 and Samsung Galaxy S8 can cost up to £400 more, it really does feel like OnePlus is onto another winner.”
Related: Best Android phones
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.