large image

Trusted Reviews is supported by its audience. If you purchase through links on our site, we may earn a commission. Learn more.

Tag Heuer smartwatch will make the Apple Watch look affordable

Tag Heuer’s eagerly awaited entry to the smartwatch space will launch this autumn with a lofty price tag, new reports have claimed.

According to Bloomberg, the unnamed Moto 360 rival will start hitting retailers ‘in October or November’ alongside an Apple Watch dwarfing $1,400 (£912) asking price.

In contrast the Apple Watch – a wearable criticised for being too expensive – is available from £299.

The iPhone maker’s smartwatch range does quickly move up the pay scale, however, all the way to the £13,500 18-carat gold Apple Watch Edition.

Further details on the Tag Heuer smartwatch’s features list are still few and far between, although Tag’s head honcho Jean-Claude Biver has confirmed the device will offer a 40 hour battery life on a single charge.

It has also been suggested that the device will be based around the design of one of the company’s most iconic timepieces – the black Carrera.

Questioned on his views on the Apple Watch, Biver, who heads up the watchmaking activities of Tag’s parent company LVMH Moet Hennessy Louis Vuitton SE, stated: “I hope they sell millions and millions and millions of them.”

He added: “The more they sell the more a few people will want something different and come to Tag Heuer.

Related: Apple Watch vs Pebble Time

Last month it was revealed that Tag Heuer has partnered with Intel and Google to aid development of its Android Wear powered smartwatch.

“Swiss watchmaking and Silicon Valley is a marriage of technical innovation with watchmaking credibility,” Biver stated.

Guy Sémon, General Manager of Tag Heuer, added: “The quality of Swiss watches is renowned worldwide. When this is allied with the creative technology and global power of two companies like Intel and Google, using the Android Wear platform and based on Intel technology, we can see the launch of a technological revolution in our industry.”

Why trust our journalism?

Founded in 2004, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.

Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.

author icon

Editorial independence

Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.

author icon

Professional conduct

We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.