Trusted Reviews may earn an affiliate commission when you purchase through links on our site. Learn More

Sony fires mobile chief after losing £1 billion on smartphone business

Sony has revealed its latest quarterly performance figures, and once again they don’t make for particularly great reading on the smartphone side.

The company has been forced to revise its smartphone sales forecast to 41 million for the year, which is down from July’s prediction of 43 million.

Interestingly, Sony’s mobile division actually increased revenue by 1.2 percent to 308.4 billion yen (£1.7 billion) since the same period last year. However, the company has been forced to write down its mobile business value by a whopping 176 billion yen (almost £1 billion).

While Sony has created some strong phones in recent years, such as the Sony Xperia Z3, its lack of a strong smartphone presence in both the US and Chinese markets has proved fatal.

It’s perhaps understandable, then, that Sony recently fired mobile CEO Kunimasa Suzuki and has replaced him with VP Hiroki Totoki.

Elsewhere, of course, Sony isn’t doing so badly. The PS4 has been selling very well indeed, bringing in 310 billion yen (£1.7 billion) – that’s 83 percent more revenue than Sony’s games division managed during the same period last year.  

Sony’s devices business also reported a large increase of 187 percent on last year.

Despite an overall 7.2 percent increase in Sony’s revenue, however, it hasn’t been enough to halt a slide to an 85.6 billion yen (£481 million) operating loss overall. And we all know which department to blame for that.

Read More: Sony RX100 III review

Via: TechCrunch

Unlike other sites, we thoroughly review everything we recommend, using industry standard tests to evaluate products. We’ll always tell you what we find. We may get a commission if you buy via our price links. Tell us what you think – email the Editor