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Samsung Galaxy S4 caused ‘shift in interest from Apple to Samsung’ says case maker

With the iPhone 5S widely expected to be unveiled next week, third party manufacturers have claimed that the recent Samsung Galaxy S4 arrival has seen a “shift in interest from Apple to Samsung.”

While the Android platform has dominated the smartphone scene for sometime, the iPhone has remained the single best selling phone, although accessory maker Case-Mate has claimed that consumer interest is now moving towards the South Korean manufacturer.

“Sales of the S4 have been incredible,” Gareth Limpenny, Managing Director of Frequency Telecom, Case-Mate’s UK distributor said while speaking with TrustedReviews.

He added: “Since the release of the S4, there has been a shift from interest in Apple to Samsung devices, which will be really interesting to follow in the coming months.”

Limpenny went on to state: “With the growth of Android devices, the smartphone market is not as dominated by Apple as it used to be.

“With new Apple and Android devices being launched frequently, it is interesting to see how the two compare. Looking back to 2011, when we were dealing with the iPhone 4 and Galaxy S2, there was definitely more of a focus on Apple. However in more recent months, following the release of the Galaxy S4, there has been a slight shift towards Android, which will be interesting to continue analysing.”

While Apple has been somewhat slow and incremental in its evolution of the iPhone, the Samsung Galaxy S4 plays host to an array of cutting edge innards which include a 1.9GHz quad-core processor, 13-megapixel rear-mounted camera and a 5-inch 1080p Full HD display.

Despite the Samsung Galaxy S4 having been widely criticised for its plastic form factor, a step down from the brushed metal bodies of its biggest rivals the iPhone 5 and HTC One, Limpenny has suggested that it is this 1080p screen and not the phone’s fragile form that has been the main driving force in S4 owners buying protective cases.

“Personally, we think it’s more to do with the device’s large screen,” the Case-Mate representative told us. “It’s great for viewing media on, but a feature that many consumers are conscious of damaging. The Samsung Galaxy S4 is an expensive and important device, therefore it’s no surprise that users want to protect it.

Read More: Samsung Galaxy S5 rumours

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