Runtastic, the maker of the popular fitness apps for iOS and Android, has announced a new watch combining an analogue face with fitness tracking tech.
The Runtastic Moment arrives to challenge the Withings Activité range, which has enjoyed success with a similar form-factor among those seeking a more traditional timepiece to track their steps.
Although in its essence an analogue watch, the Moment still features LED indicators, has a configurable dial showing progress towards goals above the ‘6’ and will also vibrate when you’ve been stationary for too long.
The battery lasts a whopping six months and the wearable is waterproof to 300-feet allowing folks to track swimming. Earlier this year swim tracking was added to the Withings range also.
Related: Withings Activité Pop review
The Moment comes in four styles, with the Basic and Fun devices available now for $129 (around £85), while the flashier Elite and Classic options with improved materials and a swankier strap, cost $179 (£118).
It has been a busy few weeks for the Runtastic team, which was purchased by Adidas for a reported $239m (about £140m).
Today’s launch is the first new product announcement since the Adidas sale was announced a month ago.
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Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
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We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.