The battle among sportswear firms to lock down the app ecosystem intensified on Wednesday, as Adidas snapped up the popular Runtastic suite of fitness tools.
The German sportswear giant is believed to have handed over $239m (about £140m) to acquire the 20-strong line-up of applications that cover a range of health and fitness-focused activities.
Runtastic says the apps will continue to exist as a separate entity and claims the Adidas deal will allow the company to explore new ideas and possibilities. The firm even promised a new app by the end of the year.
In a post on the company blog, founder Florian Gschwandtner wrote: “
“At Runtastic, we already have a lot of knowledge when it comes to apps and digital technology – and with Adidas Group as our trusted counterpart (and one of the most successful and most comprehensive sports companies in the world) there’s nothing we won’t be able to do when it comes to health & fitness offerings.”
It’s not clear what Adidas intends to do with the suite of apps, but the tech could be used to boost its own miCoach offerings. Perhaps the firm will envision new sports watches with Runtastic apps built in, or a new web-based portal incorporating Runtastic’s software.
The acquisition comes after rival sportswear giant Under Armour spent a packet on buying up Endomondo and MyFitnessPal.
Nike, of course, has its well-developed Nike+ platform, but we wouldn’t rule out a land grab from the Portland-based company either.