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New Apple TV reportedly headed for September launch

Apple will apparently launch its much anticipated new Apple TV in September.

The Apple TV box hasn’t had a significant update since 2012, and there have been numerous rumours of an updated version in the years since.

Most recently, those rumours have tied in with Apple’s supposed plans for an expanded TV service. It’s believed that the company’s struggles with striking appropriate deals with content providers has delayed the launch of the new Apple TV device.

According to BuzzFeed, Apple is now ready to go ahead with its Apple TV relaunch plans. Or at least some of them.

After missing its intended WWDC announcement slot in March, Apple will launch a new Apple TV at its iPhone even in early September.

Source claims that Apple has used these extra few months to make the new Apple TV “more polished” than it was around the time of WWDC. It’ll come with a slimmer body and new internal components, including an Apple A8 processor (which currently powers the iPhone 6) and increased storage.

Also, the new Apple TV will reportedly come with a new remote control that has been “drastically improved” through the addition of a touchpad input. The OS has also been improved, with support for Siri voice control.

Related: Why Apple was right to ditch its TV plans

The report also confirms that the new Apple TV will be announced alongside a dedicated App Store, along with the SDK that allows developers to make apps for it.

What we won’t see at Apple’s September launch event, according to the report, is Apple’s ambitious new subscription TV service. It’s not quite ready for the limelight just yet, apparently, and will likely launch as an additional service some time next year.

Find out what we want to see from the iPhone 6S, which will also launch in September, in the video below:

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