Netflix is constantly on the lookout for ways to hook new subscribers, but it isn’t very often the company offers people a movie on the house.
Between now and March 9, US residents without an active Netflix account can tune into the popular flick To All The Boys I’ve Loved Before minus the need to sign-up.
There’s method behind the streaming giant’s generosity though. The sequel to the film, To All the Boys: P.S. I Still Love You, is out today. So Netflix is hoping you’ll like the original enough to sign up to watch the sequel.
UK Netflixers will recognise this strategy from previous attempts to lure them in by offering episodes of The Crown free of charge. The firm has also performed similar stunts in other territories.
The company may be bringing the strategy to the US due to increased competition from the likes of Disney Plus and Apple TV Plus, while HBO Max is also on the way later in 2020. Subscriber growth in the US has been a bit sluggish over the last few months as curious streamers check out the competition.
In the first earnings report since the arrival of the two streaming newcomers, Netflix still gained 420,000 new subscribers in the United States during the last three months of 2019, bringing its nationwide total to 61 million.
Netflix is currently testing mobile-only tariffs in some territories that provide access to the library for those without a television. However, we don’t expect the company to offer these options in the western world.
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