Netflix is constantly on the lookout for ways to hook new subscribers, but it isn’t very often the company offers people a movie on the house.
Between now and March 9, US residents without an active Netflix account can tune into the popular flick To All The Boys I’ve Loved Before minus the need to sign-up.
There’s method behind the streaming giant’s generosity though. The sequel to the film, To All the Boys: P.S. I Still Love You, is out today. So Netflix is hoping you’ll like the original enough to sign up to watch the sequel.
Related: How to find 4K HDR content on Netflix
Love is in the air! To celebrate, To All The Boys I’ve Loved Before is available for anyone without a Netflix account to watch through March 9! pic.twitter.com/mLuHcxlvh7
— Netflix US (@netflix) February 11, 2020
UK Netflixers will recognise this strategy from previous attempts to lure them in by offering episodes of The Crown free of charge. The firm has also performed similar stunts in other territories.
The company may be bringing the strategy to the US due to increased competition from the likes of Disney Plus and Apple TV Plus, while HBO Max is also on the way later in 2020. Subscriber growth in the US has been a bit sluggish over the last few months as curious streamers check out the competition.
In the first earnings report since the arrival of the two streaming newcomers, Netflix still gained 420,000 new subscribers in the United States during the last three months of 2019, bringing its nationwide total to 61 million.
Netflix is currently testing mobile-only tariffs in some territories that provide access to the library for those without a television. However, we don’t expect the company to offer these options in the western world.
Is Netflix doing enough to keep you hooked? Or are you considering your streaming options? Let us know @trustedreviews on Twitter.
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
