Trusted Reviews is supported by its audience. If you purchase through links on our site, we may earn a commission. Learn more.

Microsoft mocks iPad in latest Surface RT advert despite near $1bn stock write-downs

Microsoft has taken to poking fun at Apple’s iPad in the latest Microsoft Surface RT advert, despite the Windows 8 tablet forcing the company into $900 million worth of stock write-downs.

Although having confirmed nearly $1 billion worth of Surface based stock write-downs in its latest quarterly product call, Microsoft has had no qualms in bashing the market leading iPad while attempting to promote a number of features on the ailing Surface RT tablet.

Mimicking the voice of Apple’s Siri service, the Microsoft Surface RT advert shows the iPad bemoaning its limited features array, with the tablet’s lack of USB connection options, physical keyboard and integrated stand all coming in for criticism.

Recent figures have suggested Microsoft has sold just 260,000 Surface RT tablets to date, with stock overflow costing the company $900 million (£591m) in price reductions.

“We are working hard to deliver compelling new devices and high value experiences from Microsoft and our partners in the coming months, including new Windows 8.1 tablets and PCs”, Microsoft CEO Steve Ballmer said during the company’s earnings call.

Amy Hood, CFO at Microsoft added: “While our fourth quarter results were impacted by the decline of the PC market, we continue to see strong demand for our enterprise and cloud offerings, resulting in record unearned revenue balance this quarter.”

Although the advert sees the iPad’s Siri dictator state “this isn’t going to end well for me is it?” based on Microsoft’s well publicised woes, it would appear that despite the advert’s bravado it is the Surface RT more than the Apple tablet facing a troubling end.

Read More: Microsoft Surface Pro review

(YouTube)wE7AQY5Xk9w(/YouTube)

Via: 9to5Mac

Why trust our journalism?

Founded in 2004, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.

Today, we have 9 million users a month around the world, and assess more than 1,000 products a year.

author icon

Editorial independence

Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.

author icon

Professional conduct

We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.