Microsoft mocks iPad in latest Surface RT advert despite near $1bn stock write-downs
Microsoft has taken to poking fun at Apple’s iPad in the latest Microsoft Surface RT advert, despite the Windows 8 tablet forcing the company into $900 million worth of stock write-downs.
Although having confirmed nearly $1 billion worth of Surface based stock write-downs in its latest quarterly product call,
Mimicking the voice of Apple’s Siri service, the Microsoft Surface RT advert shows the iPad bemoaning its limited features array, with the tablet’s lack of USB connection options, physical keyboard and integrated stand all coming in for criticism.
Recent figures have suggested Microsoft has sold just 260,000 Surface RT tablets to date, with stock overflow costing the company $900 million (£591m) in price reductions.
“We are working hard to deliver compelling new devices and high value experiences from Microsoft and our partners in the coming months, including new Windows 8.1 tablets and PCs”, Microsoft CEO Steve Ballmer said during the company’s earnings call.
Amy Hood, CFO at Microsoft added: “While our fourth quarter results were impacted by the decline of the PC market, we continue to see strong demand for our enterprise and cloud offerings, resulting in record unearned revenue balance this quarter.”
Although the advert sees the iPad’s Siri dictator state “this isn’t going to end well for me is it?” based on Microsoft’s well publicised woes, it would appear that despite the advert’s bravado it is the Surface RT more than the Apple tablet facing a troubling end.
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