Beloved British electronics brand Dyson will open its first ever dedicated UK retail store on London’s Oxford Street, on Wednesday.
The new flagship store, which will sit opposite Selfridges on London’s most famous shopping street.
According to a Guardian report, the the Dyson Demo store will offer 65 products which can be purchased in person or reserved to be delivered to your door.
Visitors will even be able to have their hair styled in a salon dedicated to extolling the virtues of the £299 Supersonic Hairdryer.
Elsewhere, those pondering a new vacuum cleaner will be able to put the various contraptions like the V8 Absolute to the test with 64 different types of dust, dirt and debris.
Related: Eyes-on with the Dyson 360 Eye
The store, which joins locations in Tokyo, Moscow, Paris and Jakarta, will provide users with opportunities to chat to staff and suss out which cleaner is most suited to their humble abode.
If you’re popping along to Sir James Dyson’s grotto, let us know how you found the experience. Can you foresee a Dyson store in every major city in the UK? Share your thoughts in the comments section below.
Dyson’s son Jake said: “The Dyson Demo encourages people to be hands-on. The Supersonic salon introduces hair science to the high street for the first time, and nowhere else can [customers] choose between 64 types of dust and debris to test a vacuum cleaner.
“We’re also able to have the cleanest air in London on one of its most polluted streets by having our air purifying products in here.”
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.