HTC has channeled the spirit of Apple’s famous ‘1984’ commercial, in an ad for its new HTC One A9 Android phone.
The 87-second spot posted to YouTube seems to present the HTC One A9 as a chance for mobile users to break free of the identikit iPhone culture.
The video isn’t subtle with its metaphors, showing a trendy young man running across a table and literally kicking a pile of Apple’s while seated mannequins look on.
The irony of all this won’t be lost on many tech enthusiasts who’ve noticed a the startling likeness between HTC’s new handset and Apple’s existing iPhone design language.
‘Be Loud, Be Free, Be Inspired, Be Brilliant’ the company proclaims at various points during the video, as it reels off information about the phone’s materials, camera and the Android Marshmallow OS.
Related: HTC One M10
While Apple’s 1984 commercial encouraged PC users to think differently by smashing through the IBM mainframe,
If the company is embracing the irony and poking fun at itself then jolly good show. Let’s hope that’s the case. Otherwise, the firm is in bigger trouble than we’d thought.
You can check out the clip in the video below.
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Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.