The search giant has just revealed its Q1 2019 earnings, and said they “reflect pressure in the premium smartphone industry”.
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Google brought in revenue of $36.34bn in Q1, which is higher than the $31.15bn it brought in over the same period last year, but short of the $37.33bn analysts had forecast (via Guardian).
“While the first quarter results reflect pressure in the premium smartphone industry, we are pleased with the ongoing momentum of Assistant-enabled Home devices, particularly the Home Hub and Mini devices and look forward to our May 7 announcement at I/O from our hardware team,” said Alphabet CFO Ruth Porat during the earnings call.
That’s the biggest hint yet that the mid-range Pixel 3a will launch at Google’s annual developer conference, as has been rumoured.
The Pixel 3a is expected to land as a much more affordable version of the Pixel 3, which launched last year with a £739 price tag (the Pixel 3 XL had a starting price of £869 at launch).
That’s a big step up over the previous generation Pixel 2 and Pixel 2 XL, which had starting prices of £629 and £799 respectively, when they came out in 2017.
While Google fell short of admitting that it might have priced the Pixel 3 range too steeply, Porat conceded that the firm has been struggling to compete with its more established smartphone industry rivals, such as Samsung and Apple.
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“Hardware results reflect lower year-on-year sales of Pixel reflecting in part heavy promotional activity industry-wide given some of the recent pressures in the premium smartphone market,” she said.
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