Epic Games has detailed some of the reasoning behind its recent acquisitions of multiple exclusives for its digital storefront.
CEO Tim Sweeney has been taking to Twitter again to voice his opinions, highlighting why the company has decided to take on a handful of digital titles.
It mostly comes down to revenue split, with developers taking 88% of profits from all copies sold through the Epic Games Store.
Compared to Valve’s Steam, which demands a 30% cut of all profits, it feels like a no-brainer for studios and publishers to embrace this new route.
‘If Steam committed to a permanent 88% revenue share for all developers and publishers without major strings attached, Epic would hastily organize a retreat from exclusives (while honoring our partner commitments) and consider putting our own games on Steam,’ explains Sweeney.
Steam’s revenue is also tiered, offering developers a higher split of profits depending on how popular the title in question ends up being. In theory, they’re encouraged to promote their projects through Valve.
Sweeney goes onto explain that publishers like Ubisoft, Bethesda and Electronic Arts adopting their own digital stores is a direct result of this. To put it simply, they make more money selling things themselves.
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