Call of Duty: Black Ops 4 is offering the most ludicrous in-game purchase yet

Activision is risking the ire of gamers with a new Call of Duty: Black Ops 4 micro-transaction item that’s unlikely to leave a smile on gamers’ faces.

Within the in-game content store, the publisher is offering a new smiley face reticle – the visual crosshairs for the weaponry – for one pound and seventy nine pence.

It’s available for 200 COD Points on the Black Market. The in-game currency can be purchased for £1.79 in real money. As Eurogamer points out, this is the only way to obtain the reticle.

Here’s how it looks within the game itself:

Image credit: Eurogamer

To add insult to injury, the reticle was free within the first two games in the series. Of course, this is an optional purchase, but gamers aren’t happy. Warning: colourful language ahead.

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In the comments on Eurogamer, ‘imagonnawin’ did as his name prefaced. He wrote: “Do they sell a frowny face one to more accurately represent the fallen gamers who used to really enjoy their products?”

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Activision is already in hot water with some fans of the series due to its Black Ops 4 micro-transactions strategy. Back in November, it attracted criticism for charging 2000 COP Points (around £15) for its Fall Firearms special order, which effectively amounts to cosmetic skins for weapons.

Overall, Black Ops 4 has been a return to form for the one of the biggest franchises in gaming. We gave it 4.5 stars out of a possible 5, and praised the smooth gunplay, excellent level design and a story woven through all three branches of multiplayer. We lamented the loss of a single player campaign, but, overall, our reviewer Jake Tucker, called it a “great reinvention of a slightly stale franchise.”

Is the reticle a harmless option for gamers who simply wish to buy it, and a minor inconvenience for those who don’t? Or are you offended by the principle of the thing? Let us know @TrustedReviews on Twitter.