Apple is busy gearing up for the release of Apple TV Plus: a premium streaming TV platform that was unveiled last month in a flurry of celebrity endorsements from those that would be making the content. But it looks like Apple is now using an older platform to promote its plucky newcomer: YouTube.
As spotted by MacStories, the company now has an Apple TV channel on YouTube. Set up a month ago, the channel is currently packed with general TV and movie content, such as Game of Thrones interviews, movie trailers and behind-the-scenes clips of films. Apple hasn’t seen fit to make much of a song and dance about the channel’s launch, and some of the videos are in the low hundreds for numbers of views, with fewer than 8000 subscribers at the time of writing.
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There isn’t too much pure Apple TV content, though the company did find the time to upload the promotional Storytellers video from the Apple TV Plus announcement keynote.
You would imagine that the channel will become more focused on actual Apple originals closer to the launch date, but for now it’s quite a nice one to subscribe to for film enthusiasts for two key reasons.
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Firstly, it’s ad-free, as Apple seems to view this as promotional rather than a way of directly bolstering its vast, cartoon-like cash reserves. Secondly, comments have been disabled on all videos, so there’s no risk of getting embroiled in the kind of never-ending comment debate where neither side comes out well.
Apple TV Plus will be launching this fall in over 100 countries, according to the company. For non US readers, that means Autumn, so look forward to tuning in before the year is out.
Are you planning on subscribing to Apple TV Plus? Let us know on Twitter: @TrustedReviews.
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
