Apple TV Plus: Everything you need to know about the new streaming service

Apple TV Plus has arrived and it’s been met with a mixed reaction so far, although more for the shows than the technology. We’ll be adding our opinion of the service in the near future, but for now here’s all you need to know.

What is Apple TV Plus?

Apple TV Plus is the Cupertino giant’s first go at a video streaming service, vying against the likes of Netflix, Amazon Prime Video and Now TV in the UK market, with Disney Plus set to arrive in March 2020.

  • What is it? – An on-demand video streaming service
  • When does it launch? – November 1
  • How much does it cost? – £4.99/month after an initial free period.

Apple TV Plus price — How much does it cost?

Apple TV plus costs £4.99 a month after the seven day free trial has elapsed.

It undercuts Netflix, Amazon and Disney Plus, but whether it’s worth saving a few pounds comes down to what you’re looking to watch, with each site having lots of exclusive content.

To sweeten the deal, Apple is offering a year of free Apple TV Plus for anyone who purchases a new iPhone, iPad, Apple TV, Mac or iPod Touch from September 10 onwards.

If you want to take advantage of this deal, you’ll have three months from Apple TV Plus’ launch date to claim a free subscription, unless you purchase the device after the launch, in which case you have three months from the device’s activation date.

The TV app delivers both ad-free and on-demand content, by hosting or bundling subscription-based channels from other providers such as HBO.

Apple TV Plus – how can I watch?

Apple TV Plus can be found in the refreshed Apple TV app, which is now available on all compatible Apple devices. Just download the app if you need to, then launch, and you can start watching.

Shows can be viewed online or offline. There doesn’t appear to be a download limit and it looks like there’s no limit on how many times you can watch content once you’ve downloaded it either.

We’ve created a full guide on How to watch Apple TV shows, but anything you watch will be available across Apple devices, so you can resume playback across iPhone and iPads as well as the Apple TV 4K box and of course Macs.

The Apple TV app also launched on select Samsung QLED TVs earlier this year, as well as a few Amazon Fire TV devicesRoku TV devices and is expected to hit LG, Sony and VIZIO TVs in the near future.

Apple TV Plus

Apple Originals are available in 4K HDR with support for Dolby Vision HDR, and Dolby Atmos too.

Apple TV Plus has a one device per screen limit, but with the Family Sharing plan you can expand that to cover six people.

If you don’t have a Samsung TV and can’t wait, do not fear. LG and Sony smart TVs also have AirPlay 2 capabilities, so content from iPhones or iPads can be streamed directly to your smart TV.

Apple TV Plus content – What can you watch?

Apple has a lengthy list of original shows in the works with well-known stars, but what can you watch now? We’ve enjoyed aspects of the first batch of shows, but despite Apple’s confidence going into the service’s launch, there hasn’t been anything that’s knocked our socks off yet.

Here are a few of the shows that have or are about to launch Apple TV Plus this year:

  • See

See pitches Jason Momoa and Alfre Woodard as survivors in a future where the human race has lost the ability of sight. Conflict ensues when it emerges a set of twins with sight have been born.

  • Servant

Psychological thriller Servant follows a Philadelphia couple in mourning after a tragedy creates a rift in their marriage. Enter a mysterious force that inhabits their home and shakes the couple’s beliefs to their core. M. Night Shyamalan’s Apple TV Plus debut will launch November 28th.

  • For All Mankind

For All Mankind is Ronald D. Moore’s answer to the question “what if the Russians beat the US to the Moon?”, prompting the race to escalate even further out into space. It’s a well-made alternative history but can drag at times.

  • The Morning Show

Described as an exploration of “the unique challenges faced by the women and men who carry out this daily televised ritual”, The Morning Show stars Jennifer Aniston, Reese Witherspoon and Steve Carell and has already been commissioned for two seasons.

  • Truth Be Told

Truth Be Told will air December 6th and star Octavia Spencer as a podcaster reopening the case that made her a national sensation but may have put an innocent man behind bars (Aaron Paul).

  • Dickinson

Hailee Steinfeld stars as American poet Emily Dickinson in this period drama and coming-of-age story with a modern sensibility and tone.

Related: Apple TV exclusive shows


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