large image

Trusted Reviews is supported by its audience. If you purchase through links on our site, we may earn a commission. Learn more.

Apple could produce its own shows to kickstart pay TV push

Apple is considering taking the Netflix route, by producing its own original content for its rumoured pay TV platform, according to reports on Friday.

The Street’s sources (via Apple Insider) say Apple is talking to Hollywood studios over plans to invest in production, enabling the firm to offer shows exclusively to customers.

Talks have been ongoing for a year, according to the report, but Apple has yet to sign any agreements.

If the report is reliable, it appears Apple wishes to make the deals in time to announce the pay TV service alongside the iPhone 7 in September. Naturally, production will take longer.

The news comes with reports of Apple’s continued frustration at its inability to agree content deals with content providers for a so-called “skinny bundle.”

Networks and rights owners are apparently unwilling to unbundle channels in order for Apple to provide the $30 a month, no commitment, contract-free streaming package.

See also: Apple TV (2015) review

Apple creating its own content would not only lessen the reliance on the media conglomerates like Disney and Fox, it would also allow the company to offer an ‘exclusive’ hook.

The strategy has worked very well for Netflix, which has enjoyed success with its original shows like Orange is the New Black, House of Cards and Making A Murderer.

Rumour has it Apple had originally planned to launch the service alongside the new Apple TV set top box, which went on sale at the end of October.

Why trust our journalism?

Founded in 2004, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.

Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.

author icon

Editorial independence

Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.

author icon

Professional conduct

We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.