Apple is considering taking the Netflix route, by producing its own original content for its rumoured pay TV platform, according to reports on Friday.
The Street’s sources (via Apple Insider) say Apple is talking to Hollywood studios over plans to invest in production, enabling the firm to offer shows exclusively to customers.
Talks have been ongoing for a year, according to the report, but Apple has yet to sign any agreements.
If the report is reliable, it appears Apple wishes to make the deals in time to announce the pay TV service alongside the iPhone 7 in September. Naturally, production will take longer.
The news comes with reports of Apple’s continued frustration at its inability to agree content deals with content providers for a so-called “skinny bundle.”
See also: Apple TV (2015) review
Apple creating its own content would not only lessen the reliance on the media conglomerates like Disney and Fox, it would also allow the company to offer an ‘exclusive’ hook.
The strategy has worked very well for Netflix, which has enjoyed success with its original shows like Orange is the New Black, House of Cards and Making A Murderer.
Rumour has it Apple had originally planned to launch the service alongside the new Apple TV set top box, which went on sale at the end of October.
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Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
