Earlier on Wednesday we brought word Apple was shelving plans to launch a live TV streaming service.
Now further reports appear to tell us why the long-delayed cord-cutting platform won’t be arriving any time soon.
According to Re/code the decision came after Apple was met with resistance from major networks over a ‘skinny’ bundle that would only offer a small section of channels for $30 a month.
Apparently, networks like Fox and Disney weren’t so bothered about the price being charged, but by the request to unbundle their channels for a ‘core’ offering.
Likewise, Disney wasn’t into offering the Disney Channel without ABC and ESPN.
As a result Apple has shelved plans, mainly because project leader Eddy Cue felt the value was in providing core networks, according to Re/Code.
A source said: “The optics are important to him. He doesn’t want to have filler.”
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Neither reports on Monday have ruled out the chance of an Apple TV subscription service coming in the future, but a launch is unlikely to be imminent.
CBS CEO Les Moonves still thinks it’ll happen.
He said: ”It has four major networks and 10 cable networks, let’s say, and the price point will be in the $30s, $30 to $35, $40 maybe. People will not be spending money on channels they don’t want to watch.”